Remote Vice President, DTC Marketing

Summary

Join Parsley Health as a seasoned SVP of Marketing to lead direct-to-consumer and B2B2C marketing initiatives, driving successful growth and achieving customer acquisition goals through various channels.

Requirements

• 15+ years of marketing experience, with a significant portion in DTC healthcare. Some B2B experience is preferred
• Demonstrated expertise in SEO, content, lifecycle marketing, influencer, product marketing, brand partnerships, paid search & social, events & activations, PR & comms, and direct mail
• Exceptional leadership, team management, and communication skills
• Strong understanding of growth marketing principles and data analytics
• Prior experience in an early-stage startup environment, with a willingness to be hands-on
• Deeply passionate about functional health, root-cause medicine, and a new approach to healthcare

Responsibilities

• Develop and execute comprehensive marketing strategies to drive customer acquisition, engagement, and retention
• Oversee and optimize all marketing channels, including SEO, content marketing, lifecycle marketing, influencer partnerships, product marketing, partner marketing, employee & member activation, brand partnerships, paid search & social, direct mail, events & activations, PR & comms, etc. to deliver on KPIs
• Lead, mentor, and inspire a diverse team of marketing professionals, fostering a collaborative and high-performance culture
• Be willing to get hands dirty and dive deep into the details, ensuring flawless execution of marketing campaigns
• Utilize analytics and data insights to continually refine marketing strategies and improve ROI
• Work closely with product, sales, and customer service teams to ensure alignment and drive holistic growth
• Champion the Parsley Health brand, ensuring consistent messaging and positioning across all touchpoints–and especially through PR and communications

Benefits

• Equity Stake
• 401(k) + Employer Matching program
• Remote-first with the option to work from one of our centers in NYC or LA
• Complimentary Parsley Health Complete Care membership
• Subsidized Medical, Dental, and Vision insurance plan options
• Generous 4+ weeks of paid time off
• Annual professional development stipend
• Annual wellness stipend