Smarsh is hiring a
VP Marketing Revenue

Summary

Join Smarsh as Vice President of Marketing Revenue and drive marketing's contribution to overall revenue generation, developing and executing strategies to achieve pipeline, revenue targets, and high-value engagements.

Requirements

• 15+ years of progressive leadership experience in marketing, with a strong focus on revenue generation
• Proven track record of achieving pipeline and revenue targets through effective marketing strategies
• Deep expertise in marketing operations, web and digital channels, and marketing technology
• Strong analytical skills and ability to leverage data to drive decision-making
• Excellent communication and interpersonal skills with the ability to influence and collaborate effectively
• Demonstrated ability to build and lead high-performing teams
• Strong business acumen and understanding of financial metrics
• Bachelor’s degree in marketing, business, or related field; MBA preferred
• Passion for data-driven marketing and continuous improvement
• Ability to thrive in a fast-paced, dynamic environment
• Strong leadership presence and ability to inspire and motivate teams
• A deep understanding of customer needs and market trends
• A strategic thinker with a strong execution focus

Responsibilities

• Develop and execute a comprehensive marketing revenue strategy aligned with overall business objectives
• Lead and manage a team of marketing professionals responsible for web, digital channels, technology, operations and overall marketing performance
• Own the marketing technology stack, optimizing its performance and integration to support revenue goals
• Collaborate closely with business unit leaders and marketers to develop and execute integrated marketing campaigns that drive pipeline and revenue growth
• Establish and monitor key performance indicators (KPIs) to measure marketing effectiveness and ROI
• Provide actionable insights and recommendations based on data analysis to inform marketing strategy and decision-making
• Manage and optimize marketing budgets to maximize ROI and achieve revenue targets
• Foster a customer-centric culture and ensure marketing efforts are aligned with customer needs and preferences
• Build and maintain strong relationships with cross-functional teams, including sales, product, and finance
• Lead the creation, review and presentation for key reviews including channel dashboard reviews versus plan, quarterly business review, and business unit reviews
• Maintain overall scorecard versus key deliverables and milestones