VP of Organic/SEO Marketing

Summary

Join Xapo Bank as their VP of Organic/SEO Marketing and lead the development and execution of a comprehensive organic growth strategy. This 100% remote position requires driving customer acquisition, retention, and engagement, leveraging advanced SEO techniques and content marketing. You will optimize digital assets for search engine visibility and ensure a seamless user experience. The role involves collaborating with cross-functional teams, analyzing web metrics, and staying ahead of industry trends. Xapo offers a flexible PTO plan, a yearly budget for individual learning and development, and a globally impactful remote work environment.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• At least 7+ years of proven experience leading organic marketing or SEO efforts in fintech, crypto, or tech sectors
• Proficiency in SEO tools (e.g., Ahrefs, SEMrush, Google Analytics, Search Console), web analytics platforms (e.g., GA4, Search Console), and content management systems (CMS)
• Strong ability to analyze complex web metrics and translate data into actionable strategies
• Proven track record in developing and implementing data-driven organic marketing strategies, particularly in the crypto, fintech, or tech industries
• Proven experience with video creation
• Deep understanding of content marketing, keyword placement, and user experience to drive organic visibility
• Strong industry background and knowledge in crypto
• Up-to-date knowledge of SEO trends, search engine algorithms, and crypto market dynamics
• Experience in building, training, and leading high-performing marketing teams
• A dedicated workspace
• A reliable internet connection with the fastest speed possible in your area
• Devices and other essential equipment that meet minimal technical specifications
• Alignment with Our Values and the Xapo Values-Driven Leadership principles

Responsibilities

• Develop and implement a robust organic marketing strategy that drives traffic, engagement, and conversion across Xapo's digital ecosystem
• Lead SEO efforts, including keyword research, on-page and off-page optimization, technical SEO, and site performance enhancement with Xapo’s goals in the crypto and fintech space
• Optimize digital assets (text, graphics, multimedia) for SEO and usability on devices, ensuring alignment with Xapo's brand and user experience standards
• Monitor and analyze web metrics such as traffic, time on site, click-through rates, conversion rates, and cost per acquisition, using insights to inform strategic decisions
• Collaborate with content creators, developers, designers, product, PR, and digital marketing to enhance site architecture, content strategy, and user experience for organic growth
• Stay ahead of industry trends, search engine algorithm updates, and emerging best practices in crypto and fintech marketing
• Provide strategic insights to cross-functional teams for aligning organic marketing efforts with broader business objectives. Exceptional ability to work cross-functionally and communicate effectively
• Train and mentor team members in SEO best practices and organic marketing strategies
• Foster relationships with key influencers, thought leaders, and external partners to amplify outreach and content distribution efforts

Preferred Qualifications

Advanced degree (e.g., MBA)

Benefits

• Work from anywhere in the world
• Flexible PTO plan
• Yearly budget for your individual learning and development goals