VP of Solutions Marketing

Summary

Join Valiantys as VP Solutions Marketing and lead the commercialization strategy for our solutions, ensuring maximum success in the marketplace.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 10+ years of experience in solution marketing or product marketing within a professional services or IT consulting environment
• Proven track record of developing successful commercialization models for service-based solutions
• Deep understanding of the professional services industry and experience working with customer success teams to ensure solution adoption
• Strong cross-functional experience with product management, sales, and delivery teams
• Analytical expertise to interpret market trends, customer insights, and the competitive landscape

Responsibilities

• Lead the commercialization strategy for Valiantys' solutions, establishing strong market positioning, compelling value propositions, and effective pricing models
• Collaborate with the CSO and solution creation teams to align marketing and commercialization efforts with solution development
• Partner with regional customer success and engagement teams to ensure marketing strategies support the entire customer journey, from pre-sale to solution adoption
• Develop and execute comprehensive go-to-market plans, integrating insights from regional customer success, engagement, and sales teams
• Align solution launches with corporate strategy and market demand, ensuring seamless execution across regions (North America, EMEA, APAC)
• Collaborate with customer success, sales, and delivery teams to ensure alignment across the solution lifecycle, from ideation to customer adoption
• Work closely with field and corporate marketing teams to design and deliver solution-specific campaigns that articulate value and differentiation
• Partner with the enablement team to equip the sales force with tools, messaging, and training to effectively position and sell solutions
• Ensure alignment between sales, customer success, and delivery functions to support a cohesive solution lifecycle
• Develop and refine solution messaging, ensuring all marketing materials—such as brochures, case studies, and digital content—are aligned with the commercialization strategy and resonate with target customers
• Collaborate with marketing teams to execute campaigns that drive long-term solution adoption and customer satisfaction
• Define KPIs to measure the success of solution marketing efforts across the customer lifecycle
• Leverage data-driven insights to refine commercialization models, enhance marketing impact, and drive continuous improvement

Preferred Qualifications

• Experience in IT consulting or professional services, with a background in working closely with customer success and sales teams
• Familiarity with Atlassian and other enterprise technology providers