VP/GM

Summary

Join Sleep Doctor as their General Manager for Media Platforms and lead the growth of their leading sleep health websites, SleepFoundation.org and SleepApnea.org. This role demands a seasoned P&L leader passionate about content monetization, audience growth, and affiliate marketing. You will oversee the mattress reviews business, define advertising and monetization strategies, and drive the YouTube channel's growth. The ideal candidate possesses extensive experience in SEO, affiliate marketing, and digital advertising, along with strong leadership and analytical skills. This position offers a competitive salary, comprehensive benefits, and the opportunity to significantly impact a growing company in the health and wellness industry. The role is based in Seattle with a hybrid work model.

Requirements

• Proven experience (3+ years) in a senior P&L leadership role in digital media
• Prior general manager experience with a digital publisher and with advertising, affiliate marketing, and other revenue generation is essential
• Deep expertise in SEO and content strategy (3+ years), with a track record of driving significant organic traffic and conversions
• Demonstrable experience in affiliate marketing (3+ years) and managing relationships with key partners
• Strong understanding of digital advertising monetization strategies (3+ years) and ad tech ecosystems
• Proven ability to develop and execute strategies for non-Google traffic acquisition (e.g., email marketing, social media, partnerships)
• Exceptional analytical skills with the ability to interpret data, identify trends, and make data-driven decisions
• Strategic thinker with the ability to define long-term vision and translate it into clear, actionable goals
• Excellent communication, interpersonal, and leadership skills, with the ability to inspire and motivate a team
• Comfortable in a fast-paced, dynamic environment and able to manage multiple priorities effectively

Responsibilities

• Lead and Grow the Mattress Reviews Business: Oversee the strategic direction and operational execution of our mattress reviews business on sleepfoundation.org. This includes optimizing SEO strategies to drive organic traffic, enhancing content to maximize engagement, and strengthening affiliate partnerships to grow revenue from direct-to-consumer mattress companies
• Define Advertising Monetization Strategy: Develop and implement a comprehensive advertising monetization strategy for sleepfoundation.org and other owned web properties. This entails defining our strategy and offering (e.g., partnering or building our own ad business)
• Drive YouTube Business Strategy: Define and execute the growth and monetization strategy for our leading YouTube property, @TheSleepDoctor. This includes content strategy, audience engagement, partnership development, and exploring new avenues for revenue generation on the platform
• Expand Non-Google Traffic and Monetization Channels: Develop and implement strategies to diversify and significantly grow non-Google traffic sources for all our properties including sleepfoundation.org and sleepdoctor.com (the home of our industry-leading direct-to-consumer sleep care practice). This includes working with our marketing and product teams to build robust email subscriber lists, optimizing organic social media presence, and exploring other innovative channels to increase audience reach and engagement
• Strategic Planning & Execution: Contribute to the overall business strategy, identifying new market opportunities, assessing competitive landscapes, and translating insights into actionable plans for growth and profitability
• Team Leadership & Development: Lead, mentor, and grow a high-performing team, fostering a culture of innovation, accountability, and continuous improvement

Preferred Qualifications

Experience with YouTube channel growth and monetization is highly desirable

Benefits

• Medical, vision, and dental insurance and 100% of the employee medical, vision, and dental premiums covered by the Company
• An option to participate in both a medical FSA and dependent care FSA
• A 401(k) plan, with fully matching contributions up to 3% of salary and 50% matching from 3% to 5% of salary
• A company paid life-insurance policy, and the option to participate in a voluntary pet-insurance policy
• Paid Time Off in accordance with the company’s policies
• Commuter benefits
• A company bonus program