VP-Strategy

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Avalere

💵 $180k-$200k
📍Remote - Canada, United States

Summary

Join Avalere Health as VP, Strategy – Market Access Marketing and lead strategy partnerships with market access marketing clients, while also growing the internal strategy team. This hands-on role requires a deep understanding of both the big picture and the details. You will advise on and develop comprehensive market access strategies, lead research and analysis, develop stakeholder personas, and lead the execution of marketing solutions. Collaboration with cross-functional teams is crucial, as is contributing to business development and thought leadership. The ideal candidate will have extensive experience in market access strategy and a proven ability to lead and inspire teams.

Requirements

  • Bachelor's degree in related field
  • 12+ years strategic planning or marketing experience, preferably in a market access, payer marketing, or managed markets agency environment
  • Experience with leading strategy for market access marketing, including pre-launch, launch, mature, and portfolio brands
  • Thrives in a fast-paced, entrepreneurial, and cross-discipline environment with a proactive mindset
  • Highly skilled as an interdisciplinary thinker and curious strategist
  • Seamlessly skillful in balancing both collaborative work and independent work
  • Proven track record in leading and inspiring teams as well as upholding the organization’s culture
  • Crisp and persuasive communications skills, both written and verbal
  • Highly adept at compelling storytelling and paving the path to brilliant creative
  • Comfortable leading and working under pressure with tight deadlines, across both inline client work and pipeline new business development work
  • Exceptional and reliable organizational skills

Responsibilities

  • Advise, guide, and develop comprehensive market access strategy to support pipeline and inline assets in maximizing and communicating brand value
  • Lead and perform the analysis of qualitative and quantitative research relating to market access stakeholders and derive meaningful insights
  • Lead and develop market access stakeholder personas/archetypes, strategy maps, integration into brand plans, positioning, brand identity strategy, creative briefs, and messaging strategy among other critical strategic elements
  • Lead the ideation and execution of market access marketing solutions, tactics, and activations that amplify brand performance
  • Lead and facilitate workshops, training meetings, launch meetings, and other key events on behalf of market access marketing clients
  • Integrate seamlessly and maintain fluency between Advisory and Marketing disciplines within a matrixed organization
  • Grow and contribute to the growth of the market access marketing offer by leading the strategy for RFPs, identifying organic growth, and supporting the sourcing of new business development opportunities
  • Lead collaboratively with account, medical, and creative partners on the delivery of market access marketing strategy
  • Deliver thought leadership, publish articles, contribute to podcasts, and keep pulse on key market events that would impact market access stakeholder attitudes, behavior, and perceptions
  • Identify external partners for collaboration and consultation as needed
  • Support leadership with growing the internal strategy team and cultivating strong talent
  • Be flexible with travel up to 20-30% of time as needed

Preferred Qualifications

Master’s degree preferred (public health, public policy, marketing, communications, business administration)

Benefits

  • Generous company pension/retirement plan
  • Private medical insurance
  • Comprehensive employee wellbeing initiatives
  • Compelling time-off policy
  • Many other excellent employee benefits

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