Remote VP/SVP of Marketing & Growth

Summary

The job is for a VP/SVP of Marketing with a focus on growth and marketplaces at Vendr, a software buying platform. The role involves creating strategies to drive user acquisition, engagement, and retention, as well as developing the company's marketplace value proposition.

Requirements

• Bachelor's degree in Marketing, Business, or related fields; MBA preferred
• A minimum of 10 years in pivotal marketing roles and 5 years of marketing leadership
• Experience with marketplaces and preferably within the software industry
• Proven success in growth marketing and marketplace-focused roles
• An analytical acumen complemented by the ability to distill data into actionable strategies
• A comprehensive grasp of user funnels, onboarding schematics, and retention blueprints
• Proficiency with contemporary marketing tools and technologies
• Stellar communication and partnership skills
• Innate leadership with a penchant for nurturing and inspiring teams
• Experience with marketing automation and sales automation/CRM (Salesforce) reporting and campaign features and marketing intelligence tools

Responsibilities

• Acquisition: Drive qualified web traffic to Vendr using a mix of paid and organic channels and ensure conversion into marketplace requests and signups for Vendr’s freemium platform
• Lifecycle: Nurture users and subscribers with email marketing and other lifecycle content
• Expansion: Drive account-based initiatives to accelerate our growth within our customers’ organizations. Develop and execute growth strategies that convert additional personas within an organization

Benefits

• Competitive Compensation: We offer a highly competitive salary and benefits package
• Growth Opportunities: Be part of a dynamic and growing team with numerous career advancement opportunities
• Innovation-Driven Culture: Work in a collaborative environment that encourages creativity and out-of-the-box thinking
• Flexible Work Environment: Enjoy the convenience and work-life balance that comes with remote work
• Inclusive and Diverse Team: We value diversity and promote an inclusive culture where everyone can thrive