Website Strategist and Trainer

Summary

Join IMPACT as a Website Strategist and Trainer and collaborate with a team to help businesses successfully implement the Endless Customers system. You will work closely with business owners, marketing teams, and content creators to develop and implement high-performing website strategies. Your primary focus will be coaching executives and in-house teams on conversion optimization, UX best practices, and SEO. You will also have opportunities to build and refine websites for clients. The role requires proven expertise in website strategy, UX design, and CRO, as well as proficiency in HubSpot and WordPress. A competitive salary, comprehensive benefits, and a flexible remote work environment are offered.

Requirements

• Possess a passion for small business growth and genuinely care about helping entrepreneurs and small businesses grow and thrive
• Be comfortable advising and coaching small business executives, with prior experience in guiding leadership teams
• Demonstrate proven expertise in website strategy, UX design, and CRO
• Show proficiency in HubSpot and WordPress
• Possess familiarity with Business Coaching Systems and have hands-on experience with frameworks like Endless Customers (They Ask, You Answer), EOS, Scaling Up, or other similar systems—and a willingness to embrace all of these principles in your website strategies
• Have strong digital marketing expertise, including up-to-date knowledge of inbound and digital marketing, including HubSpot, SEO and algorithm updates, keyword research, Google Analytics, SEMrush (or similar tools), conversion rate optimization (CRO), social media and YouTube best practices, email marketing, marketing compliance, AI for sales and marketing, content marketing strategies, and website CMS management
• Be familiar with web analytics, A/B testing, and data-driven decision-making
• Have experience with AI-powered website tools for personalization, automation, or optimization
• Possess some sales experience with a drive to deepen your skills, and contribute to IMPACT’s own sales efforts
• Be able to translate complex web concepts into actionable strategies for non-technical clients
• Be a fast learner with the ability to quickly learn and teach the Endless Customers system, as well as other marketing, sales, business, and communication skills
• Possess strong writing, grammar, and storytelling skills and be able to create and assist clients in creating engaging, error-free content that engages their audience
• Have a process-oriented mindset and be willing to follow established processes and playbooks with precision, while contributing to the development and refinement of processes
• Be highly organized, able to work independently, meet deadlines, and manage multiple projects. Have experience with project management systems

Responsibilities

• Work with 20 clients on average across a variety of industries, leading coaching sessions to set sales and marketing priorities that align with their goals
• Train clients on how to manage their own websites, ensuring they can confidently make updates and improvements without relying on outside agencies
• Coach teams on website optimization skills, including SEO best practices, A/B testing, and analytics-driven decision-making
• Perform website optimization activities alongside clients, focusing on UX, conversion rate optimization (CRO), and search visibility
• Lead strategic website audits to assess UX, navigation, site performance, and content effectiveness
• Support clients in website platform management, focusing on HubSpot and WordPress (other CMS experience is a plus)
• Implement AI-driven website tools to improve personalization, automation, and customer experience
• Occasionally strategize and optimize websites for clients when needed, ensuring they are user-friendly and conversion-focused. Work in tandem with IMPACT’s internal web design and development team to create cohesive, results-driven website strategies for clients

Preferred Qualifications

• Have additional CMS knowledge
• Have Scrum experience

Benefits

• Health, vision, and dental coverage
• 401(k) with company match
• Paid time off and a flexible work schedule
• Paid parental leave