YouTube Channel Manager and Scriptwriter

Summary

Join Passion.io as their YouTube Channel Manager & Scriptwriter, where you will own and grow their 8-figure brand's YouTube channel. You will lead the strategy and scripts, blending creator-style content with commercial growth. Responsibilities include scaling organic presence to drive revenue growth, writing engaging scripts, developing compelling titles and thumbnails, tracking performance and iterating on KPIs, championing thought leadership, and collaborating cross-functionally. The ideal candidate has 2+ years of experience scripting or managing creator/brand YouTube channels, a deep understanding of YouTube metrics, and a performance-minded approach. This is a full-time, remote role offering significant creative freedom and impact.

Requirements

• Have 2+ years scripting or managing creator/brand YouTube channels (bonus if you've owned the full funnel from ideation to iteration!)
• Can speak deeply about metrics, testing cycles, and scaling a channel
• Think like an operator - you're not here to just make videos, you're here to grow a channel business
• Have written for real humans, not just robots - emotion, tension, pacing, and story beats are your jam
• Thrive on autonomy, remote work, async decision-making
• Can take feedback and run with it, adapting your approach with every iteration

Responsibilities

• Own our YouTube growth: Scale our organic presence to drive revenue growth. Work closely with the team to develop content pillars, find and champion brand faces, and execute on a growth plan
• Write binge-worthy scripts: Long-form and short-form storytelling to grow reach, educate, and build deep brand trust
• Develop irresistible titles + thumbnails: Drive next-level packaging, develop thumbnails that boost CTR, and work closely with editors to grow retention
• Track performance: Dig into the data, iterate on KPIs, and #levelup with each video
• Channel performance = your north star: Grow not just views but value. Your decisions are backed by data and aimed at improving $$$ per video
• Champion thought leadership: Turn our founder insights, customer stories, and creator strategies into magnetic video content
• Collaborate cross-functionally: From Performance Marketing to Brand to Design - you’ll orchestrate content like a pro
• You’ll help us build a high-retention channel, not just for views - but for real connection

Preferred Qualifications

• Have built faceless or performance-led brand channels before (and know how to inject soul into the strategy)
• Can write short-form hooks (IG reels, TikToks, Shorts)
• Have led thumbnail / title testing and partnered with high-performance editors
• Love repurposing, turning long-form into tweets, carousels, or newsletters
• Have a commercial lens on creative work - you’ve optimized for both views and revenue

Benefits

• Remote-First - Work from anywhere in the world!
• Global Gatherings - We meet in epic locations (think: Croatia, Portugal, Greece)
• Career Growth - We invest in YOU with coaching, training, and conferences
• Creative Freedom - Your ideas? They matter. Your content? It drives real impact
• Tech Gear Budget - Get the setup you need to create at your best
• Time Off That Counts - 24 paid vacation days + 10 "Celebration Leave" days for holidays that actually matter to you
• Paid Parental Leave - Because family first, always