Account Manager, Social Media & Special Projects

Summary

Join Praytell, a global creative communications agency, as an Account Manager specializing in social media and special projects. You will be responsible for developing and executing social media strategies for diverse clients, collaborating with senior leaders, and managing social media accounts. The role requires a deep understanding of social media trends, the Australian media landscape, and the ability to create engaging content. You will work closely with clients, providing counsel and support, and collaborate with internal and external teams on content production. This remote position, based in Sydney, will transition to a hybrid model in early 2026. Praytell offers a flexible and supportive work environment with various benefits.

Requirements

• Living and breathing social media, you’ll have your finger firmly on the pulse of the latest trends in earned attention, industry best practice and brands taking social to the next level, translating this knowledge into actionable insights, recommendations and programs for our ambitious partners
• Working with global and emerging brands across our portfolio, which includes travel and tourism, lifestyle and wellness, retail, tech/entertainment, and fashion. You’ll have a deep understanding of the Australian media landscape, who’s making waves and who will be next, and have a well tuned taste and cultural radar that you can apply to our client’s brands
• Collaborating closely with senior leaders to support various client programs, taking the lead on elevating client social media programs by providing senior client and internal counsel, creative concepting, community management and the management of social media accounts and tools
• Not afraid to shake up the status quo, you are a bold creative thinker who sees social as more than just channels and vanity metrics, but a way for brands to build genuine cultural cache and drive real business results - short term and long
• You understand the role of social media in the broader marketing mix and can champion in it as part of integrated PR and Marketing thinking
• Supporting low-fi content production and editing for client socials, or managing external teams for larger scale production efforts
• You’re an excellent writer with a knack for nailing brand TOV’s and sometimes even coming up with your own
• Leveraging your passion for social to supercharge influencer and creator partnerships, from driving influencer and creator strategy to helping ID the latest and greatest and working with them to deliver exceptional content
• Driving client communications on social project strategy, status and deliverables, building trusted relationships with stakeholders at all levels
• Bringing your unique perspective and bright ideas to creative brainstorms, and energy and optimism to problem solving big and small
• Being a motivated self-starter is key

Responsibilities

• Living and breathing social media, you’ll have your finger firmly on the pulse of the latest trends in earned attention, industry best practice and brands taking social to the next level, translating this knowledge into actionable insights, recommendations and programs for our ambitious partners
• Working with global and emerging brands across our portfolio, which includes travel and tourism, lifestyle and wellness, retail, tech/entertainment, and fashion. You’ll have a deep understanding of the Australian media landscape, who’s making waves and who will be next, and have a well tuned taste and cultural radar that you can apply to our client’s brands
• Collaborating closely with senior leaders to support various client programs, taking the lead on elevating client  social media programs by providing senior client and internal counsel, creative concepting, community management and the management of  social media accounts and tools
• Not afraid to shake up the status quo, you are a bold creative thinker who sees social as more than just channels and vanity metrics, but a way for brands to build genuine cultural cache and drive real business results - short term and long
• You understand the role of social media in the broader marketing mix and can champion in it as part of integrated PR and Marketing thinking
• Supporting low-fi content production and editing for client socials, or managing external teams for larger scale production efforts
• You’re an excellent writer with a knack for nailing brand TOV’s and sometimes even coming up with your own
• Leveraging your passion for social to supercharge influencer and creator partnerships, from driving influencer and creator strategy to helping ID the latest and greatest and working with them to deliver exceptional content
• Driving client communications on social project strategy, status and deliverables, building trusted relationships with stakeholders at all levels
• Bringing your unique perspective and bright ideas to creative brainstorms, and energy and optimism to problem solving big and small
• Being a motivated self-starter is key

Benefits

• 20 days of annual leave plus additional flexible time off beyond accrued leave
• Public holidays, personal/carer’s leave and mental health days
• Hybrid work schedule
• Flex Fridays: meeting-light (or meeting-free) Fridays designed to give you time for focused work and personal wellbeing, while continuing to deliver great client service
• Access to our Employee Assistance Program (EAP) including mental health resources, family and relationship support, legal and financial services, career tools, discounts and more
• Paid parental leave: 3–16 weeks for primary caregivers and 1–4 weeks for secondary caregivers, based on tenure
• Ongoing training, team-building activities and Camp Praytell, our company offsite (eligibility based on start date)
• Our wonderful Employee Resource Groups: BEACON, Compañeros, elevAsian, Herizon and Prism