AI, Customer & Marketing Data Lead

Summary

Join Artefact, a global consulting firm specializing in data, analytics, and AI, as a Customer and Marketing Data and AI Offer Lead. You will lead the development and implementation of customer data strategies, CDP projects, and marketing analytics initiatives. This role involves overseeing project delivery, expanding offshore capabilities, and building a high-performing team in India. You will be responsible for recruiting and developing talent, ensuring project success, and staying abreast of industry trends. Artefact offers a dynamic environment, opportunities for professional development, and the chance to make a global impact.

Requirements

• Should have 8+ years of experience in Customer Data Management, CDPs and Marketing Analytics, or a similar role, with at least 3 years of experience in leadership positions
• Proven experience in delivering end to end delivery of Customer Data Strategy, Customer Data Platform/Infrastructure implementations, Marketing Analytics (attribution, campaign analytics, Marketing ROI measurement etc.)
• Strong understanding of CDP platforms is a must (Treasure Data, Tealium, Salesforce, etc.).Hands on experience in at least one Customer Data platform (at least 3 successful implementations) is a must
• Excellent project management skills, including planning, execution, and risk management in a remote setting
• Knowledge of data and AI technologies including data engineering, data warehousing, big data analytics
• Strong leadership and interpersonal skills, with the ability to build relationships and collaborate effectively with onshore and offshore teams
• Excellent communication and presentation skills, with the ability to articulate complex concepts to both technical and non-technical audiences
• Proven track record in leading high-performing teams and delivering measurable results

Responsibilities

• Oversee the entire lifecycle of Customer Data and Marketing Analytics projects, from inception to completion
• Collaborate with onshore and client teams to define project scope, timelines, and deliverables
• Proactively identify and mitigate project risks to ensure smooth execution
• Lead a team of offshore experts, fostering a culture of excellence and innovation
• Provide technical guidance and support to offshore team members on CDP and marketing analytics technologies and best practices
• Support RFP and proposal processes, highlighting our unique value proposition
• Collaborate with global leadership to expand our offshore capabilities and to develop compelling data driven marketing and CDP solutions
• Stay updated on industry trends and emerging technologies to ensure our solutions remain competitive
• Recruit and hire talented CDP and marketing analytics professionals in the offshore region
• Conduct interviews and assessments to evaluate candidates' skills and fit with our team culture
• Mentor and develop offshore team members to enhance their skills and capabilities

Preferred Qualifications

Experience in building proposals for CDP Implementations, Customer Data Strategy projects is a significant plus

Benefits

• Be on a startup team at an established global company: you will be joining a team of driven entrepreneurs. Artefact India is at the beginning of an exciting growth journey and you’ll be part of the founding team!
• Get immersed into the data and AI industry: meet the most innovative partners, deliver cutting-edge projects, and see the industry from backstage
• Develop your skill set: every day offers new challenges and new opportunities to learn. At Artefact, we take training very seriously, and you’ll be coached and mentored on your technical, consulting, and interpersonal skills on a regular basis
• Make an impact for our clients: come and help industry leaders across the globe transform through data! We are devoted to our clients’ success and work hand-in hand with them to upskill their teams and help them reach their goals
• Join a community: join a team of 1300 experts and professionals worldwide that will always be willing to help; be part of a startup environment in India, which will make you feel welcome and help you thrive