Analytics Manager, Full Stack

Summary

Join Affirm, a company reinventing credit, as a Marketing Analytics Manager to lead the measurement strategy, performance monitoring, and customer insights. You will be instrumental in driving marketing effectiveness, informing channel strategy, and enabling data-driven decision-making. This role involves owning the end-to-end marketing analytics ecosystem, from goal setting to reporting and optimization. The ideal candidate possesses a deep understanding of marketing measurement methodologies and will partner with cross-functional teams to unlock growth and efficiency. You will translate complex analytical insights into clear narratives and business recommendations for senior leadership. Affirm offers competitive benefits, including 100% subsidized medical coverage, flexible spending stipends, and competitive time off.

Requirements

• 8+ years of experience in a marketing or growth analytics focused role
• Expertise in marketing measurement frameworks, especially MTA, MMM, and incrementality testing
• Strong grasp of digital and offline marketing levers, user acquisition funnels, engagement metrics, and lifetime value modeling
• Strong working knowledge of SQL and/or experience with Python
• Practical and theoretical knowledge of A/B testing for both owned and paid channels
• Deep knowledge of paid marketing tracking and implementation technologies such as Google Tag Manager, UTM frameworks, pixels, and conversion APIs across platforms like Meta, Google Ads, and TikTok
• Strong interpersonal skills and ability to work cross-functionally and influence both technical and non-technical audiences
• Ability to think creatively and critically and thrive in a fast-paced, dynamic, and often ambiguous work environment
• Humility and team player - you go out of your way to help teammates

Responsibilities

• Lead the holistic marketing measurement strategy, including goal setting, defining KPIs, and managing reporting frameworks across all marketing channels
• Own performance monitoring across both paid and owned channels, ensuring accuracy, consistency, and actionability of metrics and insights
• Develop and maintain scalable marketing analytics solutions, dashboards, and data models that support strategic decision-making across teams
• Drive channel-level and customer segment-level insights that inform targeting, creative optimization, and budget allocation strategies
• Apply advanced measurement methodologies such as Multi-Touch Attribution (MTA), Media Mix Modeling (MMM), and geo-based lift studies to evaluate and improve marketing effectiveness
• Spearhead weekly cross-functional performance reviews, investigating major shifts and providing strategic recommendations
• Operate with a General Manager mindset—identify and size growth opportunities, diagnose performance gaps, and influence roadmap priorities
• Translate complex analytical insights into clear narratives and business recommendations for senior leadership
• Design and execute experiments to test marketing tactics and channel effectiveness, measuring incrementality and ROI
• Collaborate with cross-functional partners across Marketing, Product, Finance, and Engineering to align strategies and execute initiatives
• Mentor and guide junior analysts to deliver impactful insights and elevate the overall quality of analytics

Benefits

• Health care coverage - Affirm covers all premiums for all levels of coverage for you and your dependents
• Flexible Spending Wallets - generous stipends for spending on Technology, Food, various Lifestyle needs, and family forming expenses
• Time off - competitive vacation and holiday schedules allowing you to take time off to rest and recharge
• ESPP - An employee stock purchase plan enabling you to buy shares of Affirm at a discount