Entrata is hiring a
Associate Digital Marketing Consultant

Summary

The Associate Digital Marketing Consultant (ADMC) at Entrata plays a key role in the marketing success of their customers. The ADMC supports digital marketing consultants, generates ad campaigns, manages bid and budget optimizations, generates reporting on the impact of digital marketing efforts, contributes to projects that elevate product offerings, and helps DMCs identify customer goals and develop digital marketing strategies. The ADMC is expected to become knowledgeable in the field of digital marketing in the multi-family housing industry and develop consulting skills.

Requirements

• Demonstrable background in Digital Marketing, Advertising, or a related field
• 1+ years experience managing SEO, Paid Ads, Email Marketing, and/or Conversion Rate campaigns
• 1+ years experience in customer and account management
• Google Analytics, Google Ads Search, and Microsoft Ads Search Certified
• Knowledgeable in use of Google Suite/Microsoft Office applications (especially spreadsheets) and other business tools (e.g. Slack)

Responsibilities

• Support the Digital Marketing Consultants (DMCs) in evaluating and administering Entrata’s customer’s unique digital marketing needs
• Generate new ad campaigns on all platforms required by our Digital Marketing Consultants, including but not limited to Google Ads, Facebook Ads, Bing Ads, Google Search Console, Bing Webmaster tools, Yext, ILS platforms (Apartments.com , Zillow, etc.) and more as needed
• Manage bid and budget optimizations across all paid ad platforms used by our customers
• Generate reporting on the impact of digital marketing efforts for Entrata’s customers, strategize on next steps, and execute on agreed upon strategies
• Contribute to and/or lead projects that elevate our product offerings and improve our culture
• Help the DMCs identify customer goals & develop digital marketing strategies that achieve desired outcomes
• Be earnestly invested in building a department culture where we seek to execute at a high level, push the boundaries of innovation, have an amazing time enjoying our jobs, and do good for those around us

Preferred Qualifications

• Experience with conversion-focused website design and/or ad creative design
• Experience with website programming languages (specifically HTML, CSS, and/or JavaScript)
• Experience with Facebook, YouTube, Waze, or programmatic display advertising