Senior Associate, Digital Fundraising

Summary

Join the Union of Concerned Scientists (UCS) as a Senior Associate, Digital Fundraising! This remote, full-time position focuses on enhancing UCS's online fundraising efforts through email marketing, CRM database management, and digital campaign execution. You will collaborate with internal and external stakeholders to develop and implement digital fundraising strategies, ensuring quality assurance and alignment with organizational messaging. The role requires expertise in CRM databases and digital marketing platforms, along with strong analytical and communication skills. You will also stay abreast of industry trends and contribute to annual workplans and revenue goal setting. This is a bargaining unit position with a salary of $69,545 (plus a 12% salary differential for CA residents) and excellent benefits.

Requirements

• Position requires 2 years’ experience working at a comparable level with relevant experience
• Experience and demonstrated ability to develop effective fundraising messages
• Ability to work with data and reports that provide management and staff with actionable marketing intelligence
• A willingness and ability to learn sophisticated digital marketing and database tools is required
• A capacity to manage multiple projects and deadlines, good interpersonal skills, and excellent organizational skills are essential
• Ability to work independently and as part of a team required
• Outstanding attention to detail is essential
• Will require extended periods at computer
• Travel may be required up to 3 times per year for conferences and staff events

Responsibilities

• Produce digital fundraising and donor cultivation strategies
• In partnership with internal and external stakeholders, including digital strategy vendors, implement digital fundraising and cultivation strategies and tactics that retain current UCS members and attract new members
• Work within Digital marketing platform to create donation forms and produce most outgoing Development-related standalone email campaigns and SMS messages. Coordinate and maintain UCS’s automated email and SMS series
• Review and assure quality of digital copy and design prior to launch to ensure fundraising emails, digital advertisements, web pages, SMS messages, and other digital communications are fact-checked with relevant program staff, proofed to comport with Communications style guidelines, content is aligned with organizational messaging, and that appropriate versions of messages are sent to the correct donor/supporter segments
• Ensure that URLs used in direct mail packages are functioning and re-direct to the correct web page, confirming with Associate Director of Membership that relevant links are up to date
• Contribute to annual workplans for the Membership team and help develop yearly revenue and membership goals for digital channels, including reporting back regularly
• Implement other digital development and brand-related strategies
• Coordinate with Development Database Operations and Membership teams to ensure that donors are properly acknowledged online for online giving
• In partnership with Stewardship and Engagement team, support the management and implementation Development event invitation email processes, including setting up invitations, registration pages, confirmation pages, and auto-responder emails as needed
• Coordinate with the Planned Giving team in scheduling, writing, and launching emails
• Coordinate updates and maintenance of UCS web pages and social media as they pertain to development department needs and requests
• Coordinate marketing of the UCS storefront and merchandising, as a discount is a benefit for all UCS Members
• Inform UCS digital activities through analysis, liaison relationships, and industry trends
• Work with digital strategy vendors and Communications teams to inform messaging strategies as relevant, by sharing insights from donors and front-line fundraising staff, and conveying key messaging priorities from Membership team and Development department
• Relay relevant information relating to communications and digital strategies to relevant Development teams to help ensure transparent and timely communication
• Stay abreast of trends in online marketing, including social media platforms and especially as used by peer organizations; report back to Development staff on trends and new opportunities, and advocate for tactics that hold the promise for highest results
• Execute CRM database and technical administration routines
• Growth and development within the role to become an in-house expert for database routines related to digital marketing platform, training and providing insights to internal and external stakeholders and onboarding staff on an ongoing basis
• Select audiences and build lists and segments in digital marketing platform, working with UCS’s Development Database Operations and Central Database Operations teams to request relevant donor data from CRM for incorporation in digital marketing campaigns as appropriate
• In partnership with Development Database Operations staff, ensure that CRM appeal and package codes are properly assigned to web gift forms and digital campaigns
• Develop documentation for both database and other routine-based work to build long-term knowledgebase for the Membership team and Development department
• Other Duties as Assigned
• Attending relevant fundraising conferences; report back on findings and adapt strategies derived from peer organizations in digital retention and acquisition practices
• Find/join relevant courses to strengthen foundational understanding of fundraising and digital marketing
• Handle, maintain and safeguard confidential data
• Manage fluctuating workload
• Maintain and update knowledge of UCS programs, goals, and priorities, including equity initiatives
• Maintain awareness of role as representative of UCS
• Consider impact of activities on organization reputation and credentials in public and private sectors
• Advance organizational objectives and enhance funding opportunities

Preferred Qualifications

• Experience working with a CRM database, and technical set up of web giving and/or storefront forms, HTML emails, and list pulls using a digital marketing platform such as EveryAction is a plus
• This position requires a beginner level of HTML/CSS coding knowledge, which can be part of skills/knowledge training during an onboarding process
• A bachelor’s degree or equivalent experience is preferred, but not required

Benefits

• This is a full-time remote position
• For those who meet all position requirements, the salary is $69,545
• UCS offers excellent benefits and a rewarding work environment
• CA Resident Only, we offer a 12% salary differential