Associate Director, AdTech & Data Strategy

Summary

Join DEPT® as an Associate Director on our Adtech & Data Strategy team! This remote role, based within 50 miles of San Diego, CA, offers a chance to drive innovation in mobile app advertising. You will leverage your expertise to shape user acquisition strategies and navigate the evolving adtech landscape. Responsibilities include acting as a mobile expert, partnering with stakeholders, leading test channel planning, troubleshooting adtech tools, performing analysis, developing strategies, and evaluating new tools. This position requires 4-6 years of mobile app experience, expertise in mobile measurement, strong analytical and communication skills, and a self-starter mentality. DEPT® offers a collaborative environment and a comprehensive benefits package including healthcare, 401k, PTO, paid holidays, and parental leave.

Requirements

• 4-6 years of experience in the mobile app space, particularly in user acquisition roles
• Expertise in mobile measurement methods and familiarity with related dataflows and integrations
• Comfortable with self-led research and ability to distill complex, technical topics
• Proficiency in vetting tools and vendors
• Strong understanding of mobile app business models, platforms, app stores, and industry trends, including privacy policies
• Strong understanding of mobile KPIs, media buying tactics, and strategies
• Analytical and innovative thinker with attention to detail and the ability to consider all angles of a situation
• Highly organized and capable of managing multiple tasks simultaneously
• Strong interpersonal skills, with the ability to collaborate effectively and work independently
• Excellent communication and presentation skills, with the ability to convey strategies and results to diverse audiences
• Self-starter mentality with a track record of setting and achieving goals
• Most importantly, we are seeking a curious and motivated individual who is eager to join our team and advance their career as a mobile app advertising expert

Responsibilities

• Act as a mobile expert, providing guidance to clients and internal teams on user acquisition strategies and technical nuances within the mobile ecosystem
• Partner with stakeholders and cross-functional teams to clearly understand advertiser challenges, then recommend and implement solutions
• Lead the planning, strategy, and management of new test channels for user acquisition
• Troubleshoot and solve strategic challenges related to MMPs and other mobile adtech tools
• Perform analysis and communicate with vendors to support the mobile ad fraud prevention program
• Develop strategies in response to industry changes, such as iOS ATT and SKAN
• Evaluate and recommend new adtech tools for mobile user acquisition programs
• Document learnings in a technically accurate and easy to reference format

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave