Associate Director, Marketing Strategy & Operations

Summary

Join Yieldmo as Associate Director, Marketing Strategy & Operations and lead the planning, execution, and optimization of integrated marketing efforts. Oversee core marketing functions, including operations, content, social media, website, paid media, and ABM. Collaborate with marketing leadership to execute strategies, lead multi-channel campaigns, and manage the marketing calendar. Serve as the central point of coordination for creative asset development and monitor campaign performance. Champion a data-driven approach while maintaining brand consistency and mentor a team. Oversee marketing technology platforms and identify opportunities for innovation and improvement. This role requires a strong mix of strategic thinking, cross-functional coordination, operational rigor, and a passion for creative excellence and performance.

Requirements

• At least 5+ years experience in an Adtech Marketing Operations role
• BA/BS or equivalent combination of education and experience
• Proficiency in Marketing software (Hubspot, Sprout Social, Splash, Wordpress, etc.) or equivalent
• Team-oriented, with the ability to build relationships and rapport within and across teams
• Strong verbal and written communication skills
• Ability to work collaboratively in a fast-paced environment

Responsibilities

• Oversee/own core marketing functions including operations, content, social media, website, paid media, and ABM—ensuring consistency, alignment, and performance across each
• Collaborate with marketing leadership to shape and execute integrated marketing strategies that support business objectives and drive measurable results
• Lead the planning and orchestration of multi-channel campaigns, coordinating efforts across internal teams and external partners
• Own the marketing calendar, campaign planning process, and timeline management to ensure seamless execution and prioritization
• Serve as the central point of coordination for creative asset development, content repurposing, and cross-channel message alignment
• Monitor and report on campaign performance, marketing KPIs, and operational metrics to guide strategic decision-making
• Champion a data-driven approach to marketing while maintaining a strong focus on brand consistency and creative quality
• Mentor and develop a small but mighty team, fostering a culture of strategic thinking, accountability, and operational excellence
• Oversee all tech platforms supporting marketing activity, including CRM (Hubspot), event management (Slack), digital communications platforms (SproutSocial), website technologies (Wordpress), and other related marketing technology
• Identify opportunities for innovation, automation, and continuous improvement across marketing programs and processes

Benefits

• Remote Work: Our team is fully distributed, though we love an opportunity to get together at our annual offsites, holiday parties, and more
• 100% Company Paid Health Coverage: Choose the medical, dental, and vision plan that’s best for you and your family – all with options for 100% company paid coverage
• 401(k) Plan: Invest in yourself by participating in our 401(k) plan with a company match
• Equity: Share in Yieldmo’s success through our employee stock option program
• Flexible Time Off, Company Slowdowns, and Summer Fridays: Take time off to relax and rejuvenate on your own terms with flexible time off, multiple company slowdowns, and Summer Fridays
• Home Office Setup and Stipend: Setup your home office for success with our premium technology packages and an additional stipend for any extra needs
• Professional Development: Grow your hard and soft skills with our annual professional development stipend