Associate Director, AdTech & Data Strategy

Summary

Join DEPT®'s Adtech & Data Strategy team as a self-motivated Associate Director! This remote role, based within 50 miles of New York, NY, will have you driving innovation and strategic growth in mobile app advertising. You'll act as a mobile expert, guiding clients and internal teams on user acquisition strategies. Responsibilities include planning and managing new test channels, troubleshooting adtech tools, performing analysis, and developing strategies in response to industry changes. The ideal candidate possesses 4-6 years of mobile app experience, expertise in mobile measurement, and strong analytical and communication skills. DEPT® offers a comprehensive benefits package including healthcare, 401k, PTO, paid holidays, and parental leave.

Requirements

• 4-6 years of experience in the mobile app space, particularly in user acquisition roles
• Expertise in mobile measurement methods and familiarity with related dataflows and integrations
• Comfortable with self-led research and ability to distill complex, technical topics
• Proficiency in vetting tools and vendors
• Strong understanding of mobile app business models, platforms, app stores, and industry trends, including privacy policies
• Strong understanding of mobile KPIs, media buying tactics, and strategies
• Analytical and innovative thinker with attention to detail and the ability to consider all angles of a situation
• Highly organized and capable of managing multiple tasks simultaneously
• Strong interpersonal skills, with the ability to collaborate effectively and work independently
• Excellent communication and presentation skills, with the ability to convey strategies and results to diverse audiences
• Self-starter mentality with a track record of setting and achieving goals
• Most importantly, we are seeking a curious and motivated individual who is eager to join our team and advance their career as a mobile app advertising expert

Responsibilities

• Act as a mobile expert, providing guidance to clients and internal teams on user acquisition strategies and technical nuances within the mobile ecosystem
• Partner with stakeholders and cross-functional teams to clearly understand advertiser challenges, then recommend and implement solutions
• Lead the planning, strategy, and management of new test channels for user acquisition
• Troubleshoot and solve strategic challenges related to MMPs and other mobile adtech tools
• Perform analysis and communicate with vendors to support the mobile ad fraud prevention program
• Develop strategies in response to industry changes, such as iOS ATT and SKAN
• Evaluate and recommend new adtech tools for mobile user acquisition programs
• Document learnings in a technically accurate and easy to reference format

Benefits

• Healthcare, Dental, and Vision coverage
• 401k plan, plus matching
• PTO
• Paid Company Holidays
• Parental Leave