Associate Director, Amazon PPC

Summary

Join Darkroom, a rapidly growing omnichannel growth marketing agency, as an Associate Director of Paid Media (Amazon)! You will manage Amazon and retail media advertising campaigns, overseeing paid media strategies across Amazon's ecosystem and other retail media networks. This player-coach role involves directly managing accounts, leading a team of specialists, and contributing to business development. You'll be responsible for client relationship management, developing marketplace strategies, analyzing performance, and collaborating with internal teams. This remote position requires extensive experience in Amazon PPC, Amazon DSP, and Walmart Connect, and is based in Pennsylvania, New York, or Florida. Darkroom offers competitive salaries and excellent benefits.

Requirements

• 5+ years of experience in paid media management or similar specialization within the Amazon ecosystem
• Bachelor’s degree
• Proven experience managing large client accounts in e-commerce or digital marketing, with a track record of delivering positive client outcomes
• Strong understanding of marketplace algorithms, digital advertising strategies, data analysis, and KPI management
• Excellent communication and presentation skills, with the ability to articulate complex strategies and build rapport with clients
• Strong analytical and strategic thinking skills
• Proficient in data analysis, with a knack for identifying insights and making data-driven decisions
• Ability to manage multiple client accounts, work in a fast-paced environment with the best brands in consumer

Responsibilities

• Serve as the primary advertising point of contact for all clients, fostering strong relationships, understanding their needs, and aligning our strategies to help achieve their business goals
• Set clear GMV (Gross Merchandise Value) targets, ACOS (Advertising Cost of Sale) goals, ad budgets, and campaign strategies for clients
• Track performance against established targets
• Propose, develop, and execute brand promotional strategies, including: Paid advertising, Promotions, Coupons, Pricing, Creative elements
• Develop and execute end-to-end marketplace strategies, including ACOS/TACOS and ROAS goal setting, promotional planning, competitive analysis, and continued optimization
• Analyze marketplace data to assess performance metrics, competitor identify trends, and drive data-driven adjustments to optimize campaigns
• Work closely with internal teams, including Brand Managers, Brand Associates, and Creative, to ensure cohesive marketplace strategies and leverage resources effectively
• Identify upsell and expansion opportunities within accounts, contributing to company revenue growth goals
• Mentor and lead junior advertising account manager and other team members, sharing best practices and fostering a culture of learning and continuous improvement

Preferred Qualifications

• Additional retail media exposure as it related to Walmart and other online marketplaces
• Agency experience

Benefits

• Unlimited Vacation Policy and Holidays
• Remote-first culture
• Company-sponsored medical, dental, and vision benefits
• Flexible and supportive parental leave policy for both birthing and non-birthing parents
• After one year with Darkroom, we deliver a robust 401k program with company match, equity incentives, and a profit-sharing opportunity
• Endless opportunities for growth