Associate Director

Summary

Join our marketing team as an experienced Associate Director of Marketing and Audience Analytics. The ideal candidate will have a strong background in data analysis, audience segmentation, and marketing strategy.

Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or a related field; Master’s degree preferred
• 7+ years of experience in marketing analytics, audience insights, or a related field
• Strong proficiency in analytics tools such as Google Analytics, Adobe Analytics, SQL, GWI, Meltwater, and data visualization tools like Tableau or Power BI
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and provide actionable insights
• Proven experience in audience segmentation, targeting, and personalization
• Strong communication and presentation skills, with the ability to convey complex information to non-technical stakeholders
• Experience managing and mentoring a team
• Ability to work collaboratively in a fast-paced, dynamic environment
• Knowledge of digital marketing channels and strategies

Responsibilities

• Lead the development and implementation of audience analytics strategies to support marketing goals
• Analyze and interpret complex data sets to provide actionable insights on audience behavior and campaign performance
• Develop and maintain audience segmentation models to improve targeting and personalization efforts
• Collaborate with product, strategy, marketing, and content teams to ensure data-driven decision-making
• Oversee the creation and distribution of regular reports on key performance metrics, trends, and insights
• Utilize advanced analytics tools and techniques to identify opportunities for growth and optimization
• Manage and mentor a team of analysts, providing guidance and support in their professional development
• Stay current with industry trends, tools, and best practices in marketing analytics and audience insights
• Work closely with the IT and data teams to ensure data integrity and accessibility
• Present findings and recommendations to senior leadership and stakeholders