Associate Director, Campaign Management

Summary

Join Viator, a Tripadvisor company, as an Associate Director of Paid Media and lead our omnichannel digital advertising efforts. You will drive performance, oversee multi-platform campaigns, and collaborate with cross-functional teams. The ideal candidate possesses 10-15 years of experience in paid media with a deep understanding of the digital marketing ecosystem. This role demands strategic thinking, strong analytical skills, and exceptional leadership abilities. You will manage a team, optimize campaigns, and manage multi-million dollar budgets. Viator offers a competitive salary, performance bonuses, equity, and various benefits.

Requirements

• 10-15 years of progressive experience in paid media, digital advertising, or related fields, with at least 5 years in a leadership role. Experience on both agency or brand side is a plus
• Deep expertise in social advertising (e.g., Meta, TikTok), prospecting and retargeting campaigns, and programmatic platforms
• Strong ability to interpret campaign performance metrics and translate them into actionable strategies
• Proven track record of developing innovative paid media strategies that drive measurable business outcomes
• Demonstrated ability to manage large-scale media budgets effectively and efficiently
• In-depth knowledge of digital marketing trends, technologies, and emerging platforms
• Exceptional leadership and team management skills, with experience coaching and developing high-performing teams
• Bachelor’s degree in marketing, advertising, business, or a related field (advanced degree a plus)
• Strong verbal and written communication skills, with the ability to present complex data and strategies to diverse audiences

Responsibilities

• Lead the strategic creation and execution of integrated, omnichannel paid media strategies to achieve business objectives. Ensure campaigns are data-driven, customer-centric, and aligned with overall marketing goals
• Oversee and optimize campaigns across key digital channels and programmatic platforms, ensuring strategies remain innovative and aligned with the latest industry trends
• Utilize data and analytics to monitor performance, implement real-time optimizations and maximize ROI across channels
• Oversee and allocate multi-million dollar paid media budgets effectively, ensuring resource optimization and adherence to financial targets
• Partner with creative, analytics, and brand identity teams to align on campaign goals, messaging, and deliverables, creating a cohesive customer experience
• Partner with creative teams to provide insights and feedback that align with media strategies. Support the implementation of Dynamic Creative Optimization (DCO) by ensuring media plans and targeting strategies are aligned with creative outputs
• As the main POC with our media agency, it’s critical to foster a positive and collaborative relationship to ensure successful outcomes and to stay ahead of industry trends and access beta opportunities
• Manage and mentor a paid media specialists, fostering professional growth, encouraging innovation, and maintaining a high-performance team culture
• Deliver detailed reporting and actionable insights to stakeholders, highlighting campaign successes, opportunities for improvement, and the impact of omnichannel efforts on business goals

Benefits

• Flexible activity-based working fostered collaboration and productivity
• Inclusive global travelers community welcoming diverse perspectives
• Competitive salary package including performance bonuses and equity plan
• Development programs, managerial courses, and learning series
• Health insurance covers medical, dental, and vision for families (varies by country)
• Lifestyle Reimbursement Benefit for personal travel, and physical, mental, and financial wellness
• Several paid time off programs, including time to bond with new children and care for family members. Paid public holidays, and year-end office shutdown
• Employee assistance program for short-term counseling and free Calm app subscription
• State-of-the-art offices: dining, coffee points, and leisure areas