Associate Director, Market Research

Summary

Join ActBlue, a nonprofit organization dedicated to building cutting-edge technology for Democratic victories and progressive causes, as an Associate Director of Research. This temporary, remote position (3-6 months, potential for extension) involves leading an integrated research function supporting Marketing, Product Marketing, and UX Research. You will develop and execute market research strategies, mentor research teams, partner with cross-functional teams, design primary research studies, create executive dashboards, and lead competitive intelligence efforts. The role requires strong market research expertise, leadership experience, and proficiency with various research and analytics tools. ActBlue offers competitive benefits, including flexible work schedules, comprehensive health insurance, 401k matching, and a home-office setup allowance.

Requirements

• 7+ years market research experience with 2+ years in leadership roles
• Experience with product research methodologies and product development processes
• Experience managing research teams or leading cross-functional research initiatives
• Strong understanding of market research methodologies including quantitative and qualitative approaches
• Proven ability to influence stakeholders and present research insights to leadership
• Experience with vendor management and project scoping
• Bachelor's degree in Market Research, Marketing, Business, Psychology, or related field
• Excellent communication and facilitation skills
• Experience with market research platforms: Qualtrics, SurveyMonkey, Confirmit, Decipher, Dynata, Ipsos platforms
• Experience with competitive intelligence tools: SEMrush, SimilarWeb, Crayon, Klue, Kompyte
• Experience with analytics tools: Google Analytics 4 (GA4), SPSS, R, Python, Tableau, Looker, Mixpanel, Amplitude
• Experience with marketing performance tools: Google Ads, Facebook Ads Manager, HubSpot Marketing Hub, Marketo
• Experience with research communities: Recollective, Discuss.io, FocusVision
• Experience with CRM & customer data: Salesforce, HubSpot for customer journey analysis and segmentation
• Experience with collaboration tools: Miro, Figma, Confluence, Slack, Google Workspace

Responsibilities

• Develop and execute comprehensive market research strategy including market sizing, industry analysis, trend forecasting, competitive intelligence, brand health tracking, and customer satisfaction research
• Provide strategic oversight, mentorship, and performance management to UX researchers, product marketing researchers, and marketing analytics team members
• Partner with executive leadership and cross-functional teams (Product, Engineering, Design, Data & Analytics, Marketing) to deliver market intelligence and establish unified research processes that inform product roadmap, feature prioritization, market positioning, and growth initiatives while serving as cross-functional leader facilitating alignment between departments
• Design and conduct primary market research including surveys, focus groups, in-depth interviews, and quantitative studies that validate product concepts, assess market demand, and evaluate product-market fit
• Create executive dashboards and automated reporting systems that translate market research findings into actionable product recommendations, feature prioritization guidance, and business outcomes
• Lead efforts including the data and analytics team to inform competitive intelligence systems tracking market dynamics, competitor product features, positioning strategies, and product performance benchmarks
• Provide strategic oversight to UX research initiatives (usability testing, user journey mapping, persona development) and product marketing research (buyer personas, value proposition testing, messaging optimization) ensuring market context informs product decisions
• Establish KPIs for both market performance and product success, lead cross-channel analytics initiatives, and leverage CRM integration to optimize customer lifecycle understanding and product adoption strategies
• Navigate legal and ethical constraints while maintaining research quality standards across market research, product research, and UX methodologies for diverse target populations and product validation studies

Benefits

• Flexible work schedules
• Fully paid and trans-inclusive health, dental, and vision insurance for employees and their families; plus fully-paid health reimbursement arrangement to use for out of pocket expenses and fully-paid short- and long-term disability
• Fully paid basic and AD&D life insurance and a voluntary supplemental life insurance option
• Dependent and health care flexible spending account options
• Employee Assistance Program (EAP) benefits for employees
• 6% match on employee 401K contributions
• Commuter or home-office benefits, including a $1,000 home-office setup allowance for all new full-time remote employees
• Additional perks including quarterly snack deliveries and digital subscriptions to the Boston Globe & New York Times