Remote Associate Director of Analytics

Summary

The Associate Director of Analytics at Single Grain will lead analytics initiatives, provide data-driven insights, and optimize marketing strategies for clients. They will communicate effectively with clients and internal stakeholders, conduct conversion tracking, build reports, analyze data, manage contractors, demonstrate potential for team leadership, and oversee multi-channel analytics.

Requirements

• 6+ years of experience in digital marketing analytics
• Advanced proficiency in Google Analytics, Google Tag Manager, and Google Data Studio
• Experience connecting first-party data platforms to advertising platforms (i.e. Connecting Hubspot CRM data or SalesForce to Google Ads or Meta)
• Experience in Looker Studio
• Experience setting up, auditing and monitoring conversion tracking in ads platforms including but not limited to Google Ads, Microsoft Ads, TikTok Ads, LinkedIn Ads, and Meta Ads
• Experience with A/B testing and statistical analysis
• Knowledge of data visualization best practices
• Experience with cross-channel attribution modeling

Responsibilities

• Client Communication: Effectively communicate with clients and internal stakeholders, translating complex data into clear, actionable insights
• Conversion Tracking: Conduct comprehensive audits, setup, implementation, and troubleshooting of conversion tracking across various platforms
• Report Building: Create expert-level reports using Google Data Studio, Looker Studio, custom reporting tools, and other visualization platforms
• Data Analysis: Analyze data to uncover meaningful insights that drive client strategy and performance
• Contractor Management: Vet and oversee contractors for overflow work, ensuring quality and timely delivery of projects
• Team Leadership: Demonstrate potential for people management, with the ability to lead and develop a team in the long term
• Multi-channel Analytics: Oversee and integrate analytics across various digital marketing channels (e.g., SEO, PPC, social media, email) to provide a holistic view of campaign performance

Benefits

• Base Salary: $90,000 - $120,000
• Medical, Dental, and Vision Insurance
• Flexible PTO
• Home Office Stipend
• MacBook Provided
• 100% Remote