Plaid is hiring a
Banking & Wealth Product Marketing Lead

Summary

The job is for a Product Marketing Manager at Plaid, focusing on driving product ideation, research, testing, and launch for new products in the banking and wealth management sector. The role requires 8+ years of experience in product marketing or marketing roles, with 3-5 years in banking or wealth management.

Requirements

• 8+ years in product marketing, or marketing roles
• 3-5+ years in banking or wealth or applicable
• Deep understanding of B2B economics such as LTV, CAC, payback period, MQL to SQL
• Highly analytical – comfortable working with data, evaluating ROI, reviewing dashboards, clearly scoping data asks to technical counterparts, etc
• Thoughtful strategic thinker with a bias for action and a creative mind; comfortable operating in a fast-moving environment with a high degree of ambiguity

Responsibilities

• Be a business owner, reporting out on the state of our business, including our ACV, ARR and adoption
• Accelerate customer acquisition through personalized campaigns driving cross-sell and upsell plans, identifying and overcoming barriers to sales, in partnership with demand gen and sales teams
• Regularly commission thoughtful research that is synthesized into product recommendations that are included into our roadmap
• Propose, design and launch tests that drive engagement, conversion, retention and NPS to identify signs of product market fit
• Collaborate effectively across design, account management, product marketing and content teams to create a cohesive customer experience

Preferred Qualifications

• Product management, MBA, consulting experience
• Experience driving to and through partner revenue

Benefits

• $154,400 - $250,560 a year
• Additional compensation in the form(s) of equity and/or commission are dependent on the position offered
• Plaid provides a comprehensive benefit plan, including medical, dental, vision, and 401(k)