Chief Marketing Officer

Summary

Join CrewBloom as Chief Marketing Officer and play a pivotal role in shaping our brand, driving revenue growth, and leading innovative marketing strategies. You will own the marketing vision and execution, ensuring alignment with business goals while managing a high-performing team. This leadership position demands a seasoned professional who thrives in fast-paced environments, excels at digital marketing, and is passionate about building brand visibility. You will define and execute marketing strategies, develop brand positioning, identify new market opportunities, and lead a team. The role requires strong analytical skills, expertise in digital marketing, and experience scaling marketing teams in high-growth organizations. CrewBloom offers a fun, inclusive, and innovative culture with opportunities for professional growth, flexibility, and work-life balance.

Requirements

• 5–8 years of solid marketing leadership experience, including a proven track record of driving revenue growth in B2B or staffing/outsourcing industries
• Bachelor’s degree in Marketing, Business Administration, or related field
• Expertise in digital marketing strategies, including SEO, SEM, social media, and email marketing
• Proficiency with marketing automation platforms (e.g., HubSpot), CRM systems, and analytics tools (e.g., GA4)
• Strong analytical mindset with the ability to interpret complex data into actionable strategies
• Exceptional leadership, communication, and project management skills
• Experience scaling marketing teams in high-growth organizations
• Deep knowledge of organic lead generation

Responsibilities

• Define and execute a robust marketing strategy aligned with company objectives to drive growth and revenue
• Develop and refine CrewBloom’s value proposition and ensure consistent messaging across all channels
• Identify new market opportunities and oversee go-to-market strategies for entry and growth
• Stay ahead of trends, integrating cutting-edge marketing technologies and approaches to keep CrewBloom at the forefront
• Identify the budget needed to run all marketing campaigns and share the target ROI
• Design and oversee high-impact lead generation campaigns to attract and convert qualified leads
• Partner closely with sales leadership to align marketing initiatives with revenue goals and improve the sales funnel
• Set and track KPIs for marketing effectiveness, continuously optimizing ROI
• Identify and foster strategic partnerships to extend CrewBloom's market reach and influence
• Lead a comprehensive digital strategy across paid, owned, and earned media channels, including SEO, SEM, social media, and email marketing
• Oversee the creation of high-quality, impactful content that engages target audiences and positions CrewBloom as a thought leader
• Leverage data and analytics to guide decision-making and refine strategies for optimal results
• Recruit, mentor, and develop a high-performing marketing team, fostering a culture of collaboration and creativity
• Establish streamlined systems for tracking, reporting, and optimizing marketing operations
• Collaborate with product, sales, and operations teams to ensure cohesive and effective marketing execution

Preferred Qualifications

• Experience working in startups, SaaS companies, or outsourcing companies
• Familiarity with marketing in the staffing or outsourcing industry

Benefits

• Flexibility to work from home or any location of your choice
• Work-life balance