Remote Chief Marketing Officer

Summary

Uptalent.io is seeking an experienced B2B CMO to lead marketing operations, define strategy, and build the marketing department. Responsibilities include developing marketing strategies, managing day-to-day operations, creating promotional campaigns, conducting market research, collaborating cross-functionally, measuring performance, implementing lead generation strategies, setting budgets, keeping abreast of industry trends, and recruiting a high-performing team. Additional responsibilities include leading go-to-market strategies, developing the content strategy, and cultivating strategic partnerships.

Requirements

• Proven experience as a CMO or similar role in a B2B setting
• Deep understanding of marketing principles, with a blend of creative and analytical abilities
• Strong leadership skills to guide teams and drive initiatives forward
• Excellent communication and interpersonal skills
• Bachelor’s degree in Marketing, Business Administration, or related field; Master’s degree preferred

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with company objectives
• Establish and manage the marketing department, shaping its structure and overseeing day-to-day operations
• Create and coordinate promotional campaigns and PR initiatives across digital and traditional channels
• Conduct market research to identify trends and opportunities, guiding strategic decision-making
• Collaborate cross-functionally to ensure cohesive customer experiences and meet market demands
• Measure, analyze, and report on the performance of marketing campaigns, KPIs, and ROI
• Implement strategies to achieve lead generation and customer acquisition goals
• Set and manage marketing budgets, monitor campaign performance, and optimize strategies for effectiveness
• Keep abreast of industry trends and advancements, integrating new technologies and techniques as appropriate
• Recruit, train, and mentor a high-performing marketing team to enhance efficiency and effectiveness
• Lead go-to-market strategies for new services, driving growth and demand generation efforts
• Develop and oversee the company's content strategy to enhance brand visibility and engagement
• Cultivate strategic partnerships to expand our network and market reach

Benefits

• Opportunity to shape and grow a marketing function from the ground up
• Work alongside a passionate team with a shared ambition for success
• Contribute to a dynamic and innovative remote talent platform poised for significant growth
• Work for an exciting company and be responsible for creating the Marketing department
• Flexible schedules and holidays
• Work from anywhere
• Monthly compensation in USD