Remote Chief Marketing Officer

Summary

Join our team as a Chief Marketing Officer to drive transformative growth across several key areas, leveraging your expertise in big-picture thinking and tactical execution to make a significant impact.

Requirements

• Proven experience across various marketing disciplines, including branding, digital marketing, content creation, event management, strategic alliances, and business development
• Previous experience at a VAR or technology integrator, ideally in a marketing or sales role, with a solid understanding of the industry
• Prior leadership experience with responsibility for strategic direction, budget ownership, and team management
• Track record of mentoring and growing a team to meet business needs
• Strong ability to present to senior leadership and collaborate effectively with cross-functional teams
• Comprehensive understanding of the B2B marketing landscape, including marketplace trends, competitive analysis, and key performance indicators
• Experience in driving performance through metrics and KPIs, with a proven ability to optimize marketing strategies based on performance insights
• Exceptional project management skills, with a history of securing stakeholder buy-in and delivering projects on time and within budget

Responsibilities

• Develop and execute the company's marketing strategy to drive brand awareness, lead generation, and client acquisition
• Collaborate with leadership to align marketing goals with overall business objectives
• Lead market research to identify trends, opportunities, and competitive threats
• Refine and communicate the company's unique value proposition across all marketing channels
• Ensure brand consistency and messaging integrity in all external communications
• Build and maintain strong relationships with media, industry influencers, and partners
• Oversee digital marketing campaigns, including SEO/SEM, email marketing, and social media
• Manage the company’s website to ensure it reflects our brand and engages visitors effectively
• Analyze digital marketing metrics to optimize campaigns and drive ROI
• Lead content marketing initiatives, including whitepapers, blog posts, case studies, and webinars
• Position company executives as thought leaders through speaking engagements and industry events
• Collaborate with subject matter experts to create compelling, educational content
• Work closely with the sales team to develop tools and materials that support the sales process
• Provide the sales team with market insights, competitive intelligence, and client personas
• Develop training programs to equip the sales team with effective marketing collateral
• Identify and cultivate relationships with key partners
• Collaborate with cross-functional teams to leverage partnerships for joint marketing campaigns and business development
• Increase marketing development funds from partners to support our initiatives
• Plan and execute industry events, conferences, and webinars to showcase our expertise
• Identify speaking opportunities for company representatives to amplify our presence
• Develop and manage the marketing budget, ensuring effective resource allocation
• Monitor and report on key marketing metrics, adjusting strategies as needed

Benefits

• Unlimited Paid Time Off (PTO)
• Paid Parental Leave
• Company-funded 401k contributions
• 100% employer covered individual & family health insurance plans provided