Tovala is hiring a
Chief Marketing Officer in United States

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Chief Marketing Officer
🏢 Tovala
💵 ~$160k-$225k
📍United States
📅 Posted on Jun 11, 2024


The job description is for a marketing executive position at Tovala, a food-tech company that offers home cooking solutions. The role involves overseeing various functions, setting the growth strategy, partnering with teams, and presenting to the Board of Directors. The ideal candidate has 10+ years in leadership roles, experience scaling digital businesses, strong data analysis skills, and general management experience.


  • 10+ years in diversified leadership roles, driving and implementing revenue growth
  • Proven ability to attract, develop and retain great talent - successful track record of managing, building, and scaling highly effective and diverse teams
  • Experience successfully scaling and running a native digital business with a minimum of $50 million in e-commerce revenue, ideally with experience in subscription, new-to-market and high-consideration products
  • Strong ability to synthesize quantitative and qualitative data into actionable insights about the customer, the channel, and the business
  • Deep appreciation for the importance of building a great culture with happy and motivated team members
  • Strong knowledge of cross-channel marketing, native advertising, programmatic, and the latest trends in digital advertising
  • Significant general management and P&L experience


  • Overseeing functions across performance, brand, CRM, Creative and Communications
  • Setting and executing our growth strategy
  • Attached at the hip with our Product team to ensure we’re thinking about how we can leverage Product to drive growth and vice versa
  • Partnering with our Operations team to ensure that we’re considering the feasibility of everything we are doing
  • Working closely with CFO and CEO to set and deliver on quarterly and annual revenue targets
  • Investing in the growth and development of your team
  • Presenting to our Board of Directors and prospective investors
  • Launching Tovala in retail and scaling existing, non-D2C channels (e.g. Amazon)
  • Collaborating with finance, product, and brand on messaging, pricing strategies, and business models to achieve revenue goals
  • Obsessing over the Tovala prospect customer; understand their motivators, backgrounds, and interests to develop advertising and compelling messaging that speaks to them
  • Pushing our thinking on alternative strategies and channels to acquire customers


  • Market-determined salary
  • Competitive equity package
  • Unlimited paid time off (with a minimum of 15 days off you HAVE to take)
  • Comprehensive healthcare coverage
  • 401k with match
  • Free Tovala Smart Oven and discounted Tovala meals
  • Paid holidays and our winter holiday office shutdown where the offices and facilities close for a week around Christmas and New Years
  • Various other perks - recognition programs, continued learning stipend, casual dress code, in-office coffee, snacks and drinks, and Tovala swag
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