The People Brand is hiring a
Content Creator

Summary

The job involves creating engaging content for various social media platforms, developing content strategies, producing photos and videos showcasing products, collaborating with teams, optimizing content, analyzing performance data, and staying updated with social media trends. The ideal candidate should have at least 1 year of experience in social media content creation, proficiency in using social media tools, excellent communication skills, a passion for health, beauty, and wellness, and experience working with UGC creators.

Requirements

• 1+ years of experience in social media content creation
• Proven expertise in creating ad content with a solid understanding of what drives conversions and engagement in paid social media campaigns
• Proficiency in using social media tools and content creation software, including Adobe Creative Suite, Canva, or similar tools
• Strong understanding of social media platforms, trends, and best practices, particularly for Instagram, TikTok, and YouTube
• Excellent writing and communication skills with a keen eye for detail and a deep understanding of brand voice and storytelling
• Ability to work both independently and collaboratively in a fast-paced environment

Responsibilities

• Create engaging and high-quality content for Instagram, TikTok, Facebook, and YouTube
• Develop and execute content strategies that increase engagement, drive traffic, and boost conversions across all social channels
• Produce a variety of content, including photos and videos that showcase products and brand in a compelling way
• Collaborate with the marketing and creative teams to brainstorm and execute content ideas
• Create and optimize video ad creatives, ensuring they are thumb-stopping, on-brand, and designed to convert
• Stay up-to-date with social media trends, tools, and best practices
• Work closely with UGC creators, providing guidance and feedback to ensure their content aligns with the brand direction
• Edit and optimize content for different platforms, ensuring each piece is tailored to the specific audience and format requirements
• Analyze content performance data to refine strategies and continuously improve engagement and reach

Preferred Qualifications

• A passion for health, beauty, and wellness, with an understanding of what resonates with audiences in these niches
• Experience working with UGC creators and a knack for giving constructive feedback to maintain brand consistency

Benefits

• Competitive salary, including discretionary performance-based bonuses
• Fully remote work with flexible schedules
• Health Benefits (medical, dental, vision) with fully covered plans
• Fitness Reimbursement – your physical and mental health is super important
• Learning Reimbursement – we value lifelong learning and personal development
• Paid Parental Leave
• Free Products!
• Generous ‘Work from Home’ credit for office furniture & supplies