Zesty Paws is hiring a
Content Creator

Summary

Join a dynamic team at Health & Happiness (H&H) as Video Creator & Digital Content Designer and create compelling digital and video content across various platforms, including TikTok, Instagram, Facebook, and other social media channels.

Requirements

• 4+ years of proven experience in video production, editing and graphic design
• Proficiency in video editing software (Adobe Premiere Pro, After Effects, Final Cut Pro, etc)
• Proficiency in Graphic Design (using Adobe Creative Suite)
• Deep understanding of the various social media platforms and paid ad channels
• In depth knowledge of TikTok features, trends, and best practices

Responsibilities

• Produce and edit high quality video content to drive engagement across social media platforms and paid ad channels (including TikTok, Instagram, Facebook, etc)
• Utilize AI tools to optimize video content paying close attention to pacing, visual appeal, and platform specific trends
• Develop a variety of creative content formats, including static images and animations, in addition to video content, for use across multiple platforms in paid advertising campaigns
• Use graphic design tools (primarily Adobe Creative Suite) to create compelling graphics and animations to enhance video content and develop standalone creative assets for Amazon A+ content, Product APIs, social media posts, and paid ads
• Analyze content performance data and use insights to optimize future creative work, driving continual improvement and relevance

Preferred Qualifications

• Bachelor’s degree in Graphic Design, Animation, Marketing, Communications, or Multi-Media design
• Familiarity with Gen AI content creation tools like Genie AI, adCreative.ai, MidJourney, Figma, etc