Content Marketing Manager

Summary

Join Uberall's Content Team as a Content Marketing Manager and lead the global SEO strategy and blog. You will create engaging content for iconic brands, driving pipeline growth and engagement. Responsibilities include planning and executing blog strategies, developing SEO strategies, writing and editing content, working with agencies, performing keyword research, translating content, conducting customer interviews, and collaborating with stakeholders. The ideal candidate possesses 3-5 years of experience in B2B SaaS content marketing, strong SEO skills, a creative mindset, analytical abilities, and project management experience. German proficiency is a plus. Uberall offers a collaborative culture, creative freedom, global impact, and competitive benefits.

Requirements

• B2B SaaS Content Pro: You have 3–5 years of experience as a content marketer or writer, ideally in martech
• SEO Savvy: You know your way around keyword research, on-page optimization, and traffic-boosting strategies
• Curious Mindset: You love diving into new topics and are eager to become an expert in location marketing and local SEO
• Creative Powerhouse: Your writing is crisp, clear, and compelling, with a knack for adapting your style to diverse global audiences
• Analytical Whiz: You’re data-driven and thrive on turning insights into actions that amplify content performance
• Project Maestro: You’ve got experience managing cross-functional content projects and collaborating with creative and demand-gen teams

Responsibilities

• Plan and execute a blog strategy that aligns with our business goals, target audiences, and signature brand voice
• Develop innovative SEO strategies to boost visibility and skyrocket organic traffic and analyse performance to identify opportunities for improvement
• Write, edit, and oversee long-form, SEO-optimized content like blog posts, reports, e-books, case studies, and interactive web experiences
• Work with our blog content and localization agency to produce top-notch, tailored content that hits the mark every time
• Perform keyword research to uncover ranking opportunities, craft data-backed content briefs, and deliver blogs that dominate rankings
• Own the process of translating and localizing content into German, ensuring every word resonates with our global and German-speaking audiences
• Interview German-speaking customers to create impactful case studies that showcase our customers’ success
• Partner with internal experts and stakeholders to position Uberall as the go-to voice in local SEO and multi-location marketing
• Collaborate with content contributors, influencers, and industry experts to create content that’s insightful, fresh, and impactful
• Ensure every piece of content stays true to our tone of voice, engaging, helpful, and oh-so-original

Preferred Qualifications

German Proficiency: A big plus if you can speak, write, and localize like a native!

Benefits

• Work with Iconic Brands: Be the voice behind content that helps global brands succeed in local SEO and multi-location marketing
• Global Impact: Own content that speaks to audiences across continents
• Creative Freedom: Shape our global SEO strategy and tell our story your way
• Cutting-Edge Marketing: Work in the dynamic world of location marketing with a team that values innovation and creativity
• Collaborative Culture : Partner with a passionate team of marketers, writers, and strategists
• Make a Difference: Your work will drive brand awareness, contribute to the pipeline, engage audiences, and make Uberall the top choice for businesses worldwide
• A mission with meaning and purpose At Uberall, we foster genuine connections between local businesses and people. Our diverse team allows us to win together with our partners, co-workers, and customers. Speaking of our customers, they’re some of the most recognizable businesses in the world
• A truly human culture We’re famous for our culture. Uberallers live by our values of mutual respect and boldness. We’re open, collaborative risk-takers with a whole lot of passion and grit
• Flexibility to fit your lifestyle Want to come to an office for collaboration? We’ve got space for you in Berlin, Amsterdam, Barcelona, Detroit, and London. We also offer co-working access in Montreal, Paris, LA and San Diego. Prefer to work remotely? Fine by us! Bonus points if we meet your pets in a video call. If working from another country is legally possible for you and within a reasonable time zone, we happily support work-ations
• A piece of the pie Our pay & perks are competitive, and you better believe we review them on the regular to make sure they stay that way. We grow together, so of course all Uberallers are part of our long-term incentive program through VSOP/ESOP
• Emotional and intellectual connection Events and alignment sessions - YES and YES. With the team, cross-functions, regional, you name it - we love bringing people together. Uberallers share a LOT of hobbies. Whatever you’re into – reading books, baking, heavy metal, fostering kittens . . . you’ll find kindred spirits on our team
• Health and Wellness We prioritize your wellness with generous holiday time, paid parental and circumstantial leave, and individualized health and wellness opportunities depending on your location
• All-access pass Get immersed in Uberall from day one. Your onboarding is packed with a deep dive into our values, insights into all our departments, and a chance to ask the CEO anything. We come together monthly for our town hall and product showroom so you’re always in the know
• Everyday growth We support you on your non-stop learning journey. We offer development dialogues, live workshops on topics like resilience and feedback, and a Leadership Academy to make sure our leaders have all the tools to bring out the very best in teams. We also invest in your growth with a learning grant program reinforcing our commitment to fostering a culture of continuous learning
• Top-of-the-line tech MacBook Pro, magic mouse, 2nd screen . . . Need anything else? Let the People & Culture team know