Content Marketing Manager

Summary

Join Sinch as a Content Marketing Manager and lead the development and execution of a comprehensive content strategy for our SaaS platform, Sinch Engage. You will create high-impact content, collaborate with cross-functional teams, and optimize content for SEO. This role requires 7+ years of B2B content marketing experience in SaaS, exceptional storytelling and writing skills, and a proven track record of creating high-impact content with measurable results. You will track and analyze content performance, ensuring alignment with business goals and market trends. Sinch offers a competitive salary and benefits package, including comprehensive health insurance, retirement benefits, paid time off, flexible remote work options, and paid parental leave.

Requirements

• A deep understanding of the marketing funnel and the strategic role content plays at each stage
• 7+ years of experience in B2B content marketing, ideally within SaaS
• Exceptional storytelling and writing skills, with the ability to translate complex topics into engaging, actionable content
• A proven track record of creating high-impact content, such as case studies, blogs, videos, and email campaigns, with measurable results
• Experience in video/audio content production and a strong grasp of managing production workflows
• Highly detail-oriented and organized, with excellent time-management skills to balance competing priorities
• Analytical skills to identify trends, assess performance, and justify trade-offs using data
• Strong understanding of digital marketing channels, including search, social, email, and CMS platforms
• A collaborative mindset and the ability to work cross-functionally, managing multiple stakeholders
• A genuine curiosity and eagerness to become a Sinch expert, understanding our products, solutions, and customers in depth

Responsibilities

• Develop and execute a content strategy aligned with Sinch's business goals, ensuring every piece of content supports audience engagement, lead generation, and long-term growth
• Collaborate across teams—including marketing, sales, partnerships, product, and customer success—to align on key themes, insights, and deliverables
• Identify and lead the creation of high-visibility content, including customer stories, articles, videos, webinars, podcasts, and email campaigns, ensuring relevance to market trends and audience needs
• Source and synthesize audience insights, market research, and industry trends to inform content direction
• Become an expert in Sinch's SaaS product, customers, and industry to craft content that addresses customer challenges and builds brand advocacy
• Optimize content for SEO, keeping owned media fresh, relevant, and impactful
• Review and edit content from third-party agencies and other internal teams, ensuring high editorial standards and creative excellence
• Repurpose and refresh global content for local markets, tailoring it to fit regional audiences and distribution channels
• Work closely with legal and cross-functional teams to ensure compliance with regulations and internal policies
• Track, report, and analyze content performance metrics to demonstrate impact and inform future strategies
• Maintain organized workflows for all assigned projects, using shared tracking systems and collaborating effectively with stakeholders

Benefits

• We offer comprehensive market competitive medical, dental, and vision plans. A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants
• Take advantage of our free virtual counseling resources through our global Employee Assistance Program
• Plan for your future with our Roth and Pre-tax 401(k) options including an employer match for all participants
• Enjoy a generous paid time off program
• We offer paid parental leave and family planning support
• Our flexible remote work offerings allow you to work wherever you are the most productive and successful
• Support betterment in your community and beyond by taking paid time off to support a volunteer program of your choice