Project Growth is hiring a
Content Optimization Specialist, Remote - South Africa

Summary

The job description is for a Content Optimization Specialist at a Denver-based digital marketing agency. The role involves conducting keyword research, competitive analysis, developing content briefs, collaborating with content creators, monitoring and reporting on content performance, and staying current with SEO best practices and industry trends. The employee should have proficiency in keyword research techniques and tools, strong analytical skills, excellent communication skills, experience with SEO tools and platforms, and 100% fluency in English. Bonus skills include background in content marketing or digital marketing, understanding of SEO best practices and current trends, and familiarity with content management systems and basic HTML.

Requirements

• Proficient in keyword research techniques and tools (e.g., SEMrush, Ahrefs, Google Keyword Planner)
• Strong experience in analyzing competitors’ content strategies
• Ability to create clear, detailed, and actionable content briefs
• Excellent analytical skills and attention to detail
• Strong communication and collaboration skills
• Experience with SEO tools and platforms
• 100% fluent in English, with impeccable writing skills

Responsibilities

• Conduct comprehensive keyword research to identify high-value keywords and phrases that align with client goals
• Analyze competitors’ content strategies to uncover opportunities and gaps in the market
• Develop detailed and effective content briefs to guide content creation, ensuring alignment with SEO best practices
• Work closely with content creators to ensure briefs are accurately followed and objectives are met
• Monitor and report on content performance, making recommendations for ongoing optimization
• Stay current with SEO best practices and industry trends to continuously improve strategies

Preferred Qualifications

• Background in content marketing or digital marketing
• Understanding of SEO best practices and current trends
• Familiarity with content management systems (CMS) and basic HTML