Content Specialist

Summary

The Content Specialist will create and execute content strategies for dLocal, a company that enables global brands to collect payments in emerging markets. The role requires a Bachelor's Degree, 4+ years of marketing experience, excellent written and verbal communication skills, and familiarity with digital marketing tools such as HubSpot.

Requirements

• Bachelor’s Degree in Marketing, Project Management, Communication, or other related fields
• 4+ years of marketing experience at a B2B company, preferably in the payments, or international eCommerce industry
• Excellent written and verbal communication skills in English, with a talent for storytelling and the ability to communicate complex topics effectively
• Outstanding attention to detail and bias for action, as well as a deep understanding of technology, and the ability to leverage analytics for informed decision-making
• Ability to work remotely, adapt to changing work environments and build relationships across multiple teams
• Ability to make independent decisions with minimal supervision and maximum accountability
• Creativity to encourage learning and supportive networking
• Demonstrate a positive, can-do, go-the-extra-mile attitude
• Out-of-the-box thinker
• Proactive mindset and ability to work independently and deliver results in a fast-paced environment
• Highly organized with the ability to prioritize and manage multiple tasks simultaneously

Responsibilities

• Research, write, and edit engaging and grammatically correct copy for thought leadership, demand generation, and partner/customer marketing
• Own the end-to-end production of campaign assets, including emails, landing pages, social media posts, eBooks, reports, webinars, infographics, scripts, print materials, web content, and case studies
• Collaborate with marketing and product peers, designers, partners, and external vendors on content production needs
• Coordinate with the Growth Marketing team and use Hubspot for seamless campaign execution
• Manage and oversee a rigorous content production calendar, including social media, to ensure timely and consistent posting across all channels
• Roll out new campaigns and programs to enable optimal lead follow-up
• Support dLocal’s brand narrative and ensure it is propelled consistently across all media platforms, following closely all PR activities by assisting our PR agencies with content and ideas to develop Press Releases, byline articles, video messages, and other relevant thought leadership content
• Develop, execute, and monitor social media strategies, focusing on LinkedIn and Twitter, to boost brand visibility and engagement
• Track, analyze, and report on key social media and content metrics to measure the effectiveness of content and campaigns

Preferred Qualifications

Experience in creating and executing content marketing strategies, with knowledge of the FinTech and payments industry is a plus

Benefits

• Flexible, remote-first dynamic culture
• Travel benefits
• Health benefits
• Learning benefits, among others