Airalo is hiring a
Content Specialist, Remote - Germany, Austria

Summary

The job is for a Content Specialist responsible for developing content strategies, creating and publishing engaging content, optimizing content according to SEO and ASO best practices, analyzing website traffic and user engagement metrics, staying up-to-date with market developments, and generating new ideas. The candidate should have 3+ years of experience in Content, SEO, PR, and ASO, preferably in a startup/scaleup international context.

Requirements

• 3+ years of experience in Content, SEO, PR and ASO, preferably in a startup/scaleup international context
• Excellent knowledge of the German and Austrian market
• Strong understanding of SEO and keyword research
• Experience with ASO: knowledge of app store algorithms, optimization methods and effective strategies for growing app installs including campaign measurement and attribution
• A balanced mix of creativity (content creation) and analytical skills (reporting results) with the ability to spot patterns and trends using the latest app analytics tools
• Experience in creating multimedia content, including blog, press releases, social and video production
• Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs
• Fluency in English, with impeccable verbal and written communication skills

Responsibilities

• Developing content strategies aligned with Airalo's short-term and long-term country targets
• Developing an editorial calendar together with the German Social media and Influencer Specialist and with the support of the Global team members
• Creating and publishing engaging content for your market, including: email marketing, paid advertising assets, video marketing scripts, educational content, PR, App store listings, blog, podcasts etc
• Optimizing the content according to SEO and ASO best practices for the German market
• Using content management systems to analyze website traffic and user engagement metrics and reporting results back to the European team
• Staying up-to-date with developments and generating new ideas, including the use of multimedia to produce rich content

Benefits

• Employee Stock Options
• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination