Airalo is hiring a
Content Specialist, Remote - France

Summary

The job is for a Content Specialist at Airalo, a remote-first travel-tech company. The role involves developing content strategies, creating and publishing engaging content, optimizing content for the French market, and analyzing website traffic and user engagement metrics.

Requirements

• Fluency in English and French, with impeccable verbal and written communication skills
• 3+ years of experience in Content, SEO, PR and ASO, preferably in a startup/scaleup international context
• Excellent knowledge of the French market
• Strong understanding of SEO and keyword research
• Experience with ASO: knowledge of app store algorithms, optimization methods and effective strategies for growing app installs including campaign measurement and attribution
• A balanced mix of creativity (content creation) and analytical skills (reporting results) with the ability to spot patterns and trends using the latest app analytics tools
• Experience in creating multimedia content, including blog, press releases, social and video production
• Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs

Responsibilities

• Developing and monitoring different content channels using analytic tracking tools
• Creating and publishing engaging content for the French market, including email marketing, paid advertising assets, video marketing scripts, educational content, PR, App store listings, blog, podcasts etc
• Optimizing the content according to SEO and ASO best practices for the French market
• Using content management systems to analyze website traffic and user engagement metrics and reporting results back to the European team
• Staying up-to-date with developments and generating new ideas, including the use of multimedia to produce rich content

Preferred Qualifications

• Experience targeting a large B2C and B2B2C audience, even better if in the travel industry
• Understanding of UX copywriting and technical content
• Knowledge of eSIM and GSMA-related technologies and services

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination