Airalo is hiring a
Content Specialist, Remote - United Kingdom, Ireland

Summary

The job is for a Content Specialist in the UK & Ireland markets at Airalo, a remote-first position offering benefits like health insurance, work-from-anywhere stipend, annual wellness & learning credits, annual all-expenses-paid company retreat, and other benefits. The role involves developing content strategies, creating and publishing engaging content, optimizing content for SEO and ASO, analyzing website traffic, and staying updated with market trends.

Requirements

• 3+ years of experience in Content, SEO, PR and ASO, preferably in a startup/scaleup international context
• Excellent knowledge of the UK and Irish market
• Strong understanding of SEO and keyword research
• Experience with ASO: knowledge of app store algorithms, optimization methods and effective strategies for growing app installs including campaign measurement and attribution
• A balanced mix of creativity (content creation) and analytical skills (reporting results) with the ability to spot patterns and trends using the latest app analytics tools
• Experience in creating multimedia content, including blog, press releases, social and video production
• Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs
• Fluency in English, with impeccable verbal and written communication skills

Responsibilities

• Developing content strategies aligned with Airalo's short-term and long-term country targets
• Developing an editorial calendar together with the UK Social media and Influencer Specialist and with the support of the Global team members
• Creating and publishing engaging content for your market, including: email marketing, paid advertising assets, video marketing scripts, educational content, PR, App store listings, blog, podcasts etc
• Optimizing the content according to SEO and ASO best practices for the UK market
• Using content management systems to analyze website traffic and user engagement metrics and reporting results back to the European team
• Staying up-to-date with developments and generating new ideas, including the use of multimedia to produce rich content

Preferred Qualifications

• Experience targeting a large B2C and B2B2C audience, even better if in the travel industry
• Understanding of UX copywriting and technical content
• Knowledge of eSIM and GSMA-related technologies and services

Benefits

• Health Insurance
• Work-from-anywhere stipend
• Annual wellness & learning credits
• Annual all-expenses-paid company retreat in a gorgeous destination