Content Writer

Summary

Join our Consumer Marketing Content & Creative Strategy team as a skilled and versatile Content Writer. You will play a crucial role in creating member communications that drive registrations, care visits, and engagement. This role requires strategic thinking about the member journey, connecting messaging across channels and touchpoints while maintaining a consistent brand voice. You will craft compelling content to guide members toward better health outcomes. You'll collaborate with various teams to ensure all content is cohesive, on-brand, and meaningful, whether it's an email, landing page, or printed material. You will be responsible for writing, editing, and optimizing content based on performance data and feedback. The position requires a Bachelor’s degree and 3–5 years of professional writing experience, ideally in healthcare.

Requirements

• Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field
• 3–5 years of professional writing experience, ideally in healthcare, wellness, or tech
• A strong portfolio showcasing a range of digital and print content formats and campaigns
• Ability to write in a clear, human, and motivating tone, with exceptional attention to detail
• Comfortable working in a fast-paced, collaborative environment
• Ability to shift priorities and meet tight deadlines, when needed
• Experience using content to drive and measure specific business goals like conversion, education, or retention

Responsibilities

• Write, edit, and proof engaging content for member-facing communications, including: Emails and digital campaigns,Web pages and paid search placements, Social media content and paid ads, SEO articles and educational guides, Flyers, mailers, and event materials, Webinar promotional materials and scripts, How-to content and video scripts
• Tailor messaging based on audience segment, channel, and conversion optimization best practices and performance insights
• Collaborate with content strategists and writers, designers, and cross-functional stakeholders to bring campaigns to life
• Contribute to content calendars, brainstorms, and creative reviews
• Ensure all content is accurate, on-brand, and aligned with legal and compliance requirements
• Continuously optimize content based on performance data and stakeholder feedback

Preferred Qualifications

• Familiarity with SEO, accessibility principles, and member-first content design is a plus
• A passion for health equity, accessibility, and simplifying complex topics

Benefits

• Remote-first culture
• 401(k) savings plan through Fidelity
• Comprehensive medical, vision, and dental coverage through multiple medical plan options (including disability insurance)
• Full suite of Included Health telemedicine (e.g. behavioral health, urgent care, etc.) and health care navigation products and services offered at no cost for employees and dependents
• Generous Paid Time Off ("PTO") and Discretionary Time Off (“DTO”)
• 12 weeks of 100% Paid Parental leave
• Family Building Benefit with fertility coverage and up to $25,000 for Surrogacy & Adoption financial assistance
• Compassionate Leave (paid leave for employees who experience a failed pregnancy, surrogacy, adoption or fertility treatment)
• 11 Holidays Paid with one Floating Paid Holiday
• Work-From-Home reimbursement to support team collaboration and effective home office work
• 24 hours of Paid Volunteer Time Off (“VTO”) Per Year to Volunteer with Charitable Organizations