Remote Copywriter and Content Writer

Summary

The job is for a Copywriter and Content Writer at Measure Marketing, a B2B inbound growth agency. The role involves creating engaging content for various formats to resonate with audiences in the tech and manufacturing industries. The candidate should have 3-5 years of experience in B2B content writing, a bachelor's degree in a relevant field, and knowledge of SEO best practices.

Requirements

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field
• 3-5 years of experience in B2B content writing, ideally with a focus on tech and manufacturing
• Strong understanding of B2B buyer personas and buyer journeys in tech and manufacturing industries
• Proven experience in writing for technical audiences, including TDMs and BDMs
• Excellent research skills and the ability to create original, well-researched content backed by credible sources
• Knowledge of SEO best practices and experience using keyword research tools like SEMrush or Ahrefs
• Exceptional writing, editing, and proofreading skills with strong attention to detail
• Ability to work independently, manage multiple projects simultaneously, and meet tight deadlines

Responsibilities

• Develop persuasive, engaging, and well-researched content that resonates with B2B audiences in the tech and manufacturing industries
• Collaborate with internal subject matter experts (SMEs) and client teams to develop content that aligns with the client’s messaging and business objectives
• Produce content that adheres to SEO best practices, optimizing titles, meta descriptions, and keyword usage for organic search performance
• Write content across multiple formats, including blog posts, articles, case studies, white papers, ebooks, email campaigns, and social media posts
• Ensure all content is aligned with the client’s branding guidelines, voice, and tone
• Incorporate storytelling techniques to make technical or complex topics relatable and engaging to the target audience
• Create content briefs and follow up with feedback loops to ensure timely and high-quality content production
• Stay informed on industry trends, innovations, and news in B2B tech and manufacturing to craft timely and relevant content
• Collaborate with designers to develop visually engaging content such as infographics, slide decks, and visual presentations
• Support the content team in developing and maintaining content calendars to ensure a consistent publishing schedule
• Analyze content performance data and make adjustments to optimize for lead generation and conversion metrics

Preferred Qualifications

Familiarity with content management systems (CMS) such as WordPress and marketing automation tools like HubSpot is preferred

Benefits

Work in a creative, collaborative environment that pushes boundaries in B2B tech and manufacturing