Senior Content Writer

Summary

Join Avara, a company building innovative blockchain products, as a Senior Content Writer. You will craft marketing copy for product launches, develop social media content, and generate campaign ideas to engage users and partners. Collaborate with various teams to create clear messaging, use data to refine content strategies, and monitor market trends. This role requires 5+ years of experience in content strategy, editorial, or social copywriting, ideally in fintech or consumer apps. You should possess strong creative instincts, excellent communication skills, and an analytical mindset. A proactive approach to managing your workload and identifying opportunities for improvement is also essential. Avara offers a collaborative and inclusive work environment.

Requirements

• You have 5+ years of experience in content strategy, editorial, or social copywriting - ideally in fintech companies or consumer apps
• You bring strong creative instincts and know how to generate ideas that spark conversation and drive action
• You have a proven ability to translate complex, technical ideas into clear, user-first writing
• You demonstrate excellent storytelling and communication skills, connecting product benefits to what people actually care about
• You take editorial ownership - self-editing, peer-editing, and helping maintain our voice and tone across channels
• You bring an analytical mindset, knowing how to use social analytics and audience insights to sharpen your copy and iterate on what works
• You take a proactive approach, managing your own queue, prioritising requests, and spotting opportunities to improve or expand our content

Responsibilities

• Craft high-impact marketing copy for product launches, including social posts, blogs, email campaigns, and in-app copy that inform and inspire the Avara community
• Develop social-first ideas that drive daily conversation and amplify major announcements
• Generate campaign concepts and content ideas that build awareness and encourage community participation across Avara’s owned and earned channels
• Collaborate closely with product, design, engineering, and growth teams to develop clear, compelling messaging that explains new launches and features
• Use performance data and audience insights to refine topics, formats, and distribution strategies so content resonates with the right audience
• Monitor market trends and competitor activity to keep Avara’s product positioning sharp and differentiated
• Maintain and evolve the Avara brand voice to ensure consistency and alignment across everything published