Copywriter

Summary

Join Adtalem Global Education as a creative copywriter to write and edit original content for healthcare-focused higher education institutions, enhancing the student experience and supporting enrollment growth.

Requirements

• Bachelor's Degree in English, Communications, Journalism, Marketing or a related field Required
• Three (3) plus years of relevant work experience, preferably in a copywriting or editorial role
• Excellent written and verbal communication skills
• Strong attention to detail and ability to proofread and edit your own work
• Familiarity with SEO best practices and how to write for search engines
• Ability to work independently and as part of a team in a fast-paced environment
• Proven capacity to quickly understand and write about healthcare and higher education in an engaging and straightforward manner
• An exceptional portfolio, demonstrating versatility and range, and the style of content that would appeal to our current and prospective students and partners
• Demonstrated awareness of B2C and B2B copywriting approaches, and knowledge of legal issues involved in publishing, like plagiarism and libel
• Ability to interrogate a brief, to find new and creative ways to present information
• Advanced computer skills in Microsoft Word, Excel, PowerPoint and Outlook
• Experience with social media, email marketing, and digital writing

Responsibilities

• Writes original marketing copy for all channels, including but not limited to web, ads, email nurture, social, blog, based on templates and examples produced by the lead and senior copywriters
• Executes content assigned by the lead copywriter and project managers, using strategies developed by the lead and senior copywriters
• Collaborate with senior copywriters and senior editor to ensure that the copy aligns with each brand's style, voice, and tone guidelines
• Coordinate with the senior copywriter on brainstorming sessions and market research, to contribute to the overall success of the team
• Receive feedback from senior copywriters and lead copywriter and incorporate suggested revisions into their work to improve their writing skills
• Performs other duties as assigned

Benefits

• Health, dental, vision, life and disability insurance
• 401k Retirement Program + 6% employer match
• Participation in Adtalem’s Flexible Time Off (FTO) Policy
• 12 Paid Holidays