Cars.com is hiring a
Corporate Media Associate

Summary

Join Cars Commerce as a Corporate Media Associate and contribute to the growth and success of the company in a dynamic and exciting industry.

Requirements

• Bachelor Degree in Business, Marketing, Advertising or related field
• 1-2 years of paid social and display media experience in the B2C space
• Proven experience managing campaigns in Facebook Ads Manager and Google Ads (bonus for experience with programmatic or video platforms) including optimization, ad placement, budget management, pixel creation and advanced reporting
• Social analytics and data analysis capabilities (i.e. Google Analytics, Facebook Analytics) and an understanding of tracking and conversion optimization
• Experience working in a fast-paced environment along with a proven track record of driving results via conversion-driven media campaigns
• Resourceful, curious, and motivated individual with an ability to work independently as well as in a collaborative team setting

Responsibilities

• Implement and manage paid campaigns across display, programmatic, social and video platforms
• Monitor and analyze campaign performance data on a daily, weekly and monthly basis to identify performance issues/opportunities to achieve maximum ROI in marketing campaigns
• Monitor and optimize monthly budget pacing to ensure budgets are spent efficiently each month
• Compile data across partners and work in collaboration with the Analytics team to create bi-weekly reports, including analysis for insights, optimizations and future strategy development
• Collaborate on the development of media strategies and plans including ad copy, creatives/messaging, flighting, budgeting and KPIs
• Develop audience targeting and segmentation strategies using 1st party data to execute campaigns (including retargeting, custom audiences, suppression lists, lookalike audiences and more)
• Provide creative solutions and optimize campaigns to meet KPI metrics including: CPM, CPC, CPA, CTR and more
• Conduct A/B testing with various partners, ad formats, audiences, bid strategies, copy variations, images/multimedia, etc
• Work with our agency partner to implement ad trafficking
• Monitor on-site engagement metrics of traffic driven by our ad campaigns
• Provide updates on new advertising formats, product updates, new channels and technologies in order to improve campaign performance and provide recommendations on how to best leverage new tools and services
• This role requires someone who thrives on finding ways to constantly improve the programs by looking for new ways to enhance performance

Benefits

• Medical, Dental & Vision Healthcare Plans
• 401(k) with Company Match + Immediate Vesting
• New Hire Stipend for Home Office Set-Up
• Employee Stock Purchase Program
• Generous PTO
• Refuel - a service based recognition program where employees receive additional paid time away to learn grow and reset
• Paid Holidays, Floating Holiday, Volunteer Day, Recharge Day