Creative Copywriter

Summary

Join our team as a Copywriter and play a key role in shaping the brand messaging for America's #1 non-alcoholic spirit. This 6-month contract position (covering paternity leave) offers a unique opportunity to work across multiple marketing disciplines, creating compelling content for various platforms. You will be responsible for crafting brand messaging, adapting to different brand tones, and collaborating with designers. The ideal candidate possesses exceptional writing skills, strategic thinking, and the ability to work cross-functionally. Remote work is considered for strong candidates, with a flexible in-office expectation (1-2 days/week) for Chicago/NYC-based hires. The role demands versatility, strong communication, and the ability to manage multiple projects simultaneously.

Requirements

• 5+ years of relevant copywriting experience
• Bachelor's degree required
• Strong portfolio demonstrating versatility across different formats and audiences
• Exceptional command of spelling, grammar, and brand voice adaptation
• Ability to write educational/explanatory content for emerging product categories
• Proficiency in Microsoft Office, Dropbox, Slack, and Asana project management platform
• Willingness to learn new technologies and adapt to different workflows
• Strong time management skills and ability to handle multiple projects simultaneously
• Independent and self-motivated work style with high attention to detail
• Ability to write for both B2B trade and B2C consumer audiences
• Flexibility to adapt writing style across different brand voices and tones
• Strong listening and workplace communication skills
• Ability to deliver clear and consistent communication to team members

Responsibilities

• Learn, manifest, and extend both the Ritual and Seedlip brand voices across all forms of communication
• Adapt between distinctly different brand tones (Ritual: straightforward with swagger; Seedlip: elevated and whimsical)
• Partner with Graphic Designers to form an ad agency style creative team
• Contribute to the development and maintenance of brand copy bibles and guidelines for both brands
• Write effectively across a variety of media types, owned and paid, including email, social, blog, out-of-home, digital display, video, native, e-commerce, and packaging copy
• Create educational content that explains non-alcoholic spirits as an emerging category, including product benefits, usage occasions, and reasons to choose alcohol alternatives
• Support packaging initiatives including back label copy and product descriptions
• Assist with event-related copy such as invitation copy and promotional materials
• Write for both B2B trade audiences (distributors, liquor store owners, bartenders) and B2C consumers, adjusting tone and messaging appropriately for each audience
• Know the Ritual customer profile inside and out and ensure communication reaches high priority audiences at all stages of the customer journey
• Go from a brief with objectives, messaging priorities and deliverables to a final product that accomplishes business goals
• Support major seasonal campaigns, particularly Dry January initiatives (our biggest moment of the year)
• Provide copy support for new product launches and contribute to campaign development
• Have a strong command of spelling and grammar, with the ability to proofread and edit brand communications before delivery
• Flex as needed into other marketing projects with an openness to learn and adapt to the department's needs

Preferred Qualifications

• CPG and/or beverage industry experience strongly preferred, particularly spirits or alcoholic beverage brands
• Experience writing for regulated industries and understanding legal/compliance constraints on marketing copy
• Advertising or marketing agency experience preferred

Benefits

• Remote will be considered if the candidate is a strong fit
• If located in Chicago or NYC there will be an expectation to go into the office 1-2x per week with flexibility surrounding that schedule