Creative Copywriter

Summary

Join iSchool, a rapidly growing EdTech platform, as a Creative Copywriter to spearhead digital ad campaigns across Meta, TikTok, and YouTube, focusing on the GCC region. You will craft engaging, conversion-driven copy, develop diverse messaging angles, and brainstorm innovative campaign ideas. The role demands collaboration with various teams to ensure creative consistency and impactful results. You'll need 3+ years of advertising copywriting experience, a strong portfolio showcasing successful ad copy across multiple social platforms, and familiarity with the Gulf audience's cultural nuances. The position offers a competitive salary, remote flexibility, creative ownership, a collaborative culture, and mission-driven work.

Requirements

• 3+ years of experience in advertising copywriting, preferably for EdTech or family/parenting-focused brands
• A strong portfolio of ad copy, showing results across Meta, TikTok, and other social platforms
• Familiarity with Gulf audience tone, cultural nuances, and digital content trends
• Ability to produce short, punchy, and high-impact copy under tight timelines
• Strategic thinking and adaptability to iterate fast based on ad performance

Responsibilities

• Write engaging, conversion-focused copy for Meta, TikTok, and YouTube ad campaigns
• Develop multiple angles, hooks, captions, and voice-over lines from briefs or video scripts
• Brainstorm fresh campaign ideas that align with our performance goals and brand voice
• Localize messaging for GCC audiences, particularly Saudi Arabia and the UAE
• Collaborate with media buyers, video editors, and the marketing team to ensure creative consistency and impact

Preferred Qualifications

• Have experience writing in Arabic or working with bilingual teams
• Understand ad performance metrics and how to optimize messaging for CTR and conversion
• Previously worked with high-growth startups or direct-response advertising teams

Benefits

• Competitive Salary
• Remote Flexibility
• Creative Ownership
• Collaborative Culture
• Mission-Driven Work