Creative Director

Summary

Join Caraway, a fast-growing home goods brand, as their Creative Director. You will play a pivotal role in shaping the brand's creative vision across all channels. This leadership position requires extensive experience in creative direction, team management, and campaign development. You will lead a team, develop creative strategies, and ensure brand consistency across various platforms. The role demands strong leadership, strategic thinking, and a passion for brand storytelling. Caraway offers a fully remote work environment with competitive compensation and benefits.

Requirements

• 10+ years of creative/art direction, design, content production, or related creative experience
• 5+ years of experience managing marketing teams
• Experience within the consumer goods industry or a consumer-facing brand required
• Strong leadership skills; ability to inspire and motivate cross-functional teams
• Strong emotional intelligence and ability to lead through influence across diverse teams
• Passion for brand storytelling and creativity with creative that resonates with target audiences
• Strong organizational skills, keen eye for detail, and ability to manage multiple projects at once
• Deep understanding of consumer behavior and market trends in home, lifestyle, and non-toxic products
• Resourceful, proactive, and able to thrive in a fast-paced, dynamic environment
• Interest in home goods, design, and sustainability, aligning with Caraway’s brand mission
• Expert in the Adobe Suite (Photoshop, AfterEffects, InDesign, Illustrator, Premiere) & like minded design programs (Figma, Miro)
• Comfortable developing and presenting to large groups, including executive management, either in person or over Google Meet
• Excellent written and verbal communication skills to effectively build consensus across teams

Responsibilities

• Develop, implement, and maintain a cohesive creative vision and strategy that reflects Caraway’s brand identity and resonates with core target audiences
• Conduct research and map out forward-looking strategies that ensure the appropriate tools, resources, talent, and programs are in place to scale with the needs of the business
• Provide clear and constructive feedback to Creative team members to guide the development and refinement of visual and verbal content, ensuring it meets quality standards and aligns with project objectives & brand guidelines
• Possesses high-level responsibility of medium to large-scale productions (i.e., photo/videos shoots)
• In collaboration with Marketing, Growth, Product, & Retail teams, develop and execute impactful seasonal brand marketing campaigns and product launches across all core marketing channels
• Ensure creative consistency and cohesive storytelling for all major brand touchpoints (creative content production, print, digital, and experiential)
• Deep understanding and appreciation for design system-based thinking that can help build documentation & guidelines for Growth & Marketing teams to autonomously develop on-brand creative
• With the support of a Creative Operations Manager, oversee the planning, execution, and delivery of creative projects, ensuring they are completed on time, within budget, and to the highest standards of quality
• Lead and coach a team of designers & creative professionals, fostering a collaborative and inclusive work environment that encourages creativity, innovation and professional growth

Preferred Qualifications

Bachelor’s Degree in Design, Communications, or related field highly desired

Benefits

• Health, dental, and vision offerings for you and your dependents
• Equity for full time employees
• Unlimited PTO
• 11+ paid holidays
• 3 months Parental leave
• Fully Remote Company
• Company-sponsored monthly wellness stipend
• Company-sponsored monthly coworking stipend
• Pre-tax Commuter and FSA/Dependent Care FSA, and HSA options
• 401(k) plan
• High quality home and kitchen product + swag, F&F discounts