Creator & Affiliate Growth

Summary

Join Freebird, a rapidly growing DTC personal care brand, to build and lead their first-ever creator and affiliate growth program. This performance-driven role involves recruiting, training, and scaling a high-performing network of creators and affiliates to generate authentic video content, drive sales, and reduce customer acquisition costs (CAC). You will design and implement a comprehensive strategy for onboarding and enabling creators, producing a steady stream of organic user-generated content (UGC), and leveraging Spark Ads for paid media amplification. The position requires building and managing systems for tracking creator activity, content volume, and revenue attribution, reporting on key performance indicators (KPIs). This role offers significant autonomy and ownership, with direct access to senior leadership and opportunities for career growth.

Requirements

• 5+ years of experience leading influencer, affiliate, or creator programs at scale — ideally at a high-growth DTC brand or performance-focused agency
• Proven ability to recruit, activate, and retain hundreds of creators or affiliates with measurable revenue impact
• Deep understanding of TikTok , UGC content strategy , and how to scale Spark Ads using high-performing creator content
• Hands-on experience with affiliate platforms , TikTok Shop , or creator marketplaces (e.g., Yuka.ai, Creator Marketplace, Refersion, Impact)
• Strong working knowledge of performance KPIs — CAC, ROAS, GMV, post rate, video view-through, etc
• Comfortable building systems from scratch using Notion , Airtable , or CRM-style creator tracking tools
• Highly cross-functional: able to partner closely with paid media, growth, creative, and eCommerce teams
• Clear written and verbal communicator — especially when managing external creators or training them
• Bias for speed, iteration, and high output — this is a builder role, not a coordinator role

Responsibilities

• Design the sourcing and seeding strategy to onboard hundreds/thousands of high-potential creators
• Leverage tools like TikTok Creator Marketplace, Automated Outreach softwares, and affiliate links
• Build a scalable outreach and referral process
• Create a best-in-class creator onboarding system
• Host weekly calls, provide templates, and train creators on how to drive performance
• Build a clear playbook for content quality, hooks, and call-to-actions
• Work with creators to produce a steady stream of organic UGC
• Identify top-performing videos to Spark and scale through paid
• Partner with the paid team to build a feedback loop between creator content and media spend
• Own our TikTok Shop and affiliate commission infrastructure
• Manage payouts, performance tiers, and creator incentives
• Build a long-term flywheel of revenue-driving creators
• Set up dashboards to track creator activity, content volume, attributed revenue, and Spark performance
• Report on key KPIs: content volume, CAC impact, creator ROI, and retention

Benefits

• Remote flexibility: Work from anywhere you perform best
• Premium medical coverage: Comprehensive health benefits to support you and your family
• Competitive pay & bonuses: Strong base salary plus performance-based bonuses
• 401(k) with match: Invest in your future with company-supported retirement savings
• Unlimited PTO: Take the time you need to stay sharp and energized
• Career growth: Opportunity to scale this channel — and your role — into senior leadership