Social Media Manager

Summary

Join Later as a Social Media Manager and lead client social media strategies across various platforms, including Instagram, TikTok, Facebook, and more. You will set and track content goals, communicate performance insights, and proactively pitch new ideas. Responsibilities include guiding the content creation process, ensuring on-brand consistency, and collaborating with cross-functional teams. Hands-on execution involves writing copy, creating storyboards, and shooting videos. Community management and live posting during events are also key aspects of this role. The ideal candidate possesses 5+ years of experience in a similar role, a proven track record of managing social media for B2C brands, and agency experience. A bachelor's degree in a related field is preferred.

Requirements

• 5+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement
• Proven track record of independently managing and growing a social media presence for a large B2C brand
• Must have previous agency experience managing client relationships
• Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences
• Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact
• A natural desire to be active on social media is essential, we are looking for candidates who live and breathe social media trends
• Ability to think creatively and generate innovative content ideas
• Strong organizational skills and the ability to manage multiple projects simultaneously

Responsibilities

• Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)
• Set and track content goals aligned with client objectives (awareness, engagement, conversion)
• Communicate performance insights and next steps clearly to internal and external teams
• Anticipate client needs and proactively pitch new ideas, formats, and campaigns
• Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy
• Ensure content feels social-first, timely, and tailored to each platform
• Collaborate closely with design, video, and influencer teams to bring ideas to life
• Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed
• Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations
• Post live during events, drops, or key cultural moments when applicable

Preferred Qualifications

• Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus
• Bachelor’s degree in Marketing, Communications, or a related field is preferred

Benefits

• $85,000 - 100,000 OTE
• For select positions, we are open to hiring fully remote candidates