CRM Associate

Summary

Join ShopBack's CRM team and manage customer relationships using the CRM system. Collaborate with local marketing teams to develop and implement effective CRM strategies. Monitor and analyze performance metrics to increase customer retention and optimize campaigns. Develop and maintain customer segmentation strategies to enhance targeted marketing efforts. Analyze CRM data using visualization tools and collaborate with the data team on reporting dashboards. Integrate CRM systems with other business tools. This role requires strong analytical skills, excellent communication, and collaboration abilities.

Requirements

• Bachelor’s degree in Marketing, Business, Data Science, Computer Science or a related field
• Minimum of 2+ years relevant experience in CRM, with a focus on app push & email marketing
• Proven ability to develop and execute successful CRM strategies and tactics
• Experience with CRM platforms (e.g. Braze, Salesforce Marketing Cloud, CleverTap, MoEngage)
• Experience working across APAC
• Experience with segmentation strategies and data visualization tools
• Strong analytical skills and the ability to interpret and act on data insights (using Pivot Tables, or platforms such as Tableau, Metabase, etc.)
• Detail-oriented with a commitment to data accuracy and quality
• A fast learner who is proactive, with excellent analytical, conceptual, and problem-solving abilities
• Excellent communication and collaboration skills, with the ability to work effectively across teams

Responsibilities

• Manage and execute daily CRM campaigns to ensure timely and accurate delivery of promotional communications
• Collaborate with local marketing teams to align campaign objectives and strategies and ensure effective customer journeys and optimize all touchpoints
• Continuously monitor and analyze performance metrics weekly to increase customer retention. Troubleshoot issues, optimize performance through targeting, content strategy, and creative best practices
• Develop and maintain the best customer segmentation strategies with user events and attributes to enhance targeted marketing efforts
• Use data visualization tools to analyze CRM data and collaborate with the data team to design and maintain CRM reporting dashboards that provide actionable insights to stakeholders
• Collaborate with engineering team to integrate CRM systems with other business tools and data sources

Preferred Qualifications

• Prior experience with HTML, SQL, CSS, Photoshop, and other programming languages is a plus
• End-to-end understanding of programmatic campaigns (e.g. data integration, dashboard building, targeting logic, campaign creation) is a plus
• Project management experience, with the ability to prioritize and manage multiple projects simultaneously, is a plus

Benefits

• Competitive compensation based on your performance
• Work-From-Anywhere benefit to enable you to thrive personally and professionally
• Flow Day Thursday (1-day a week, optional to work from home or office)