Customer Advocacy Manager

Summary

Join Halcyon, a leading cybersecurity company, as a Customer Advocacy Manager and lead customer advocacy efforts. Design and execute a scalable advocacy program, partnering with customer success and account teams to identify high-value customers. Develop strategic reference content, including case studies and testimonials, and manage a reference resource database. Create and manage advocacy initiatives such as customer councils and webinars. Measure the impact of advocacy initiatives and leverage advocacy tools to streamline program execution. This role requires strong cross-functional collaboration and exceptional storytelling skills. The position offers a competitive salary and comprehensive benefits package.

Requirements

• 3–5 years of experience in customer marketing, advocacy, or customer success in a B2B tech environment (cybersecurity is a plus)
• Strong experience working cross-functionally with marketing, sales, product, and customer success
• Exceptional storytelling and content creation skills
• Proven ability to manage executive-level customer relationships with diplomacy and professionalism
• Familiarity with CRM (Salesforce), marketing automation platforms (e.g., Marketo, HubSpot), and review platforms (e.g., G2, Peer Insights)
• Data-driven mindset with the ability to track and report program KPIs and ROI

Responsibilities

• Design and execute a scalable advocacy program that supports sales, marketing, and customer success goals
• Partner with customer success and account teams to identify high-value customers for advocacy opportunities
• Develop strategic reference content, including in-depth case studies, executive testimonials, video interviews, and review campaigns (e.g., G2, Gartner Peer Insights)
• Build and maintain a reference resource/database and manage sales enablement for customer proof points
• Create and scale a formal customer reference program for high-stakes sales cycles, executive briefings, and analyst relations
• Launch and manage advocacy initiatives such as customer councils, speaker programs, webinars, and user-generated content
• Support product marketing by sourcing customer quotes, use cases, and proof points for product launches and marketing materials
• Measure the impact of advocacy initiatives on influenced pipeline, deal acceleration, and customer engagement
• Leverage platforms such as Influitive, TechValidate, SlapFive, or other advocacy tools to streamline program execution

Preferred Qualifications

• Deep understanding of complex B2B sales cycles and the value of peer validation
• A strategic thinker who can align advocacy to revenue outcomes
• Comfortable interacting with C-level customers and high-profile accounts
• Passionate about customer success, community, and turning clients into champions

Benefits

• Comprehensive healthcare (medical, dental, and vision) with premiums paid in full for employees and dependents
• 401k plan with a generous employer contribution
• Short and long-term disability coverage, basic life and AD&D insurance plans
• Medical and dependent care FSA options
• Flexible PTO policy
• Parental leave
• Generous equity offering