Customer Development Manager

Summary

Join AbbVie's Eye Care team as a Customer Development Manager (CDM) and play a key role in brand strategic marketing. As the primary point of contact for the Anterior Segment Marketing brand teams, you will engage with Key Opinion Leaders (KOLs) to gather insights for strategic planning. Collaborate with franchise marketing and field leaders to develop and execute regional commercial marketing plans. Responsibilities include thought leader engagement, peer-to-peer support, state/regional conference engagement, and marketing initiatives. This role requires a Bachelor's degree in Science or a related field, an advanced degree or sales/marketing experience, and at least 5 years of pharmaceutical sales or marketing experience. AbbVie offers a comprehensive benefits package including paid time off, medical/dental/vision insurance, and 401(k).

Requirements

• Must be able to manage effective written and oral communications with KOLs, including the ability to confidently represent and protect AbbVie’s interests during interactions and/or collaborations with external stakeholders
• Ability to translate market trends, insights and competitive practices to draw key business opportunities and uses them to help develop strategic and tactical plans
• Maintains a working knowledge of industry information sources
• Strong collaboration and team orientation, with experience accomplishing results while influencing without authority
• Effectively track and manage the marketing budget. Manages conventions, speaker programs, and meetings within assigned budget
• Consistently manage multiple projects to deliver high-quality work product in a timely fashion
• Always mindful of and adheres to regulatory and compliance guidelines
• Understanding of attributes of other AbbVie internal functional areas and impact of relevant decisions
• Driving a personal auto or company car or truck, or a powered piece of material handling equipment
• Valid driver’s license and ability to meet safe driving requirements
• An essential requirement of your position is to satisfy all applicable health care industry representative (HCIR) credentialing requirements to gain and maintain entry into facilities and organizations that are in your assigned territory. You must also be in good standing and/or eligible to obtain these credentials
• Bachelor's Degree in Science or related field
• Advanced degree or previous sales/marketing experience required
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products
• Minimum 5 years of sales or marketing pharmaceutical experience including clinical liaison, sales training, marketing, Sr. Account Executive or District Manager experience

Responsibilities

• Interact with Ophthalmology and Optometry regional/local KOLs, emerging leaders, and state/local society leadership within assigned region to provide in-depth insights to Integrated Brand Team and commercial senior leadership based on brand key business questions that will provide input to marketing strategy, resource optimization and tactic development to drive brand performance
• Develop regional engagement plans in alignment with brand strategic plans and ensure consistent tactical execution throughout the year to drive key marketing engagement
• Identify and recruit faculty and attendees for national series rollout and speaker training
• Consult with HCP’s on peer to peer content development
• Provide training on HCP led slide deck content, updates, and how content aligns to brand strategy
• Uncover regional speaker program opportunities based on local market dynamics, provide guidance on speaker selection and content to align speaker to local audience
• Lead engagement to identify and maximize sponsorship opportunities across relevant Optometry and Ophthalmology state associations and other conferences within assigned region in alignment with marketing strategies to highlight AbbVie’s Eye Care Portfolio
• Identify key KOL’s for regional and state conference product theaters
• Coordinate execution of all conference elements across appropriate internal stakeholders and agency support
• Marketing lead for field competitive insights for the assigned region to help inform strategy and business planning for Anterior Segment IBTs
• Understand objectives and key business insights for advisory meetings, identify and recruit appropriate HCP targets for participation, attend and/or assist in ad board facilitation
• Responsible for understanding a specific geographical area’s market drivers, competitive landscape, and provider dynamics

Preferred Qualifications

• Experience and proficiency in Public Speaking
• Proven experience meeting and exceeding assigned goals
• Ability to build relationships and interact with all levels internally and at the customer level
• Proven ability to build and retain customer base
• Ability to work within a budget
• Ability to comply with procedures and processes
• MBA preferred

Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k)
• Short-term incentive programs
• Long-term incentive programs