Customer Empowerment And Adoption Strategist

Summary

Join our team as a Lead Generation Specialist and contribute to the organization's profitability by generating and qualifying leads for our field sales team. You will work closely with sales to identify target accounts, handle inquiries, qualify prospects, and assist in the early sales stages. This role involves utilizing sales automation tools, executing outbound campaigns, and maintaining accurate CRM records. You will collaborate with the sales team, provide regular reports, and continuously learn about industry trends and best practices. The ideal candidate is driven, tech-savvy, collaborative, detail-oriented, and possesses proven experience in sales or lead generation.

Requirements

• Proven experience in a sales or lead generation role, experience in B2B Technology Sales strongly preferred
• Learning and Development or Higher Education industry experience welcomed
• Familiarity with sales automation tools and prospecting platforms
• Ability to work independently and as part of a team in a fast-paced environment
• Strong organizational skills and attention to detail
• Self-motivated, goal-oriented, and eager to learn and grow within the sales field
• Excellent verbal and written English communication skills

Responsibilities

• Utilize sales automation tools to identify and engage prospective clients, qualifying them as leads for the sales pipeline
• Use prospecting tools to research and target potential clients, streamlining the outreach process through tailored campaigns
• Execute email automation campaigns and leverage social media platforms to nurture potential leads and increase engagement
• Work hand-in-hand with Sales to ensure a seamless handoff of qualified leads for further engagement and opportunity development
• Maintain accurate and up-to-date records of all prospect interactions in Salesforce, ensuring clear tracking of lead status and follow-up activities
• Provide regular updates on lead generation activities, pipeline development, and conversion rates to management, contributing to strategic sales planning
• Stay informed on industry trends, product knowledge, and best practices in lead generation and automation to refine your approach and ensure effectiveness

Preferred Qualifications

• Driven and Goal-Oriented: A self-starter who thrives in a fast-paced environment and is motivated by achieving and exceeding goals
• Tech-Savvy and Data-Driven: Strong ability to leverage sales automation and prospecting tools to enhance outreach and lead qualification processes
• Collaborative and Communicative: Strong communication and interpersonal skills, with a proven ability to build rapport and foster strong working relationships with potential clients and internal teams
• Curious and Eager to Learn: A passion for continuous learning and improvement, with the ability to adapt and grow in a rapidly evolving industry
• Detail-Oriented: Highly organized, with strong attention to detail in managing outreach strategies and maintaining accurate records